If someone always plays the victim, understand: it’s not weakness, it’s strategy; helplessness is one of the most powerful tools in manipulation because it disarms logic, silences confrontation, and puts you in the role of a caretaker instead of a challenger.
the most common founder pathology isn’t burnout - it’s cognitive paralysis.
you know what needs doing. the roadmap’s clear. but you end up doomscrolling twitter, fiddling with fonts, or rewriting onboarding copy for the 7th time instead of shipping the scary thing.
Entrepreneurship rewires your brain and this is how.
You have a startup idea. You ship it. Most ignore it. You keep going. A few strangers swipe their credit cards. You iterate. You figure out how to get more attention. More customers sign up. They stick around longer. They…
The average person lives in a feedback loop of reaction, mimicry, and unconscious incentives; to rise above human nature, you must first understand how deeply programmed it is, then reprogram yourself so ruthlessly that your behavior becomes deliberate evolution.
Big budgets don’t win marketing wars. Guerrilla tactics do.
In 1984, Jay Conrad Levinson revealed how small brands could outsmart giants without spending millions.
Here’s the playbook that changed advertising forever:
Pattern recognition is also the willingness to examine your own cycles and behaviors, and connect the dots of why you operate in certain ways or attract certain experiences.
As boring as it sounds, I’m slowly realizing that 90% of success is doing the obvious thing for a painfully long amount of time without convincing yourself you’re smarter than you are.
Game theory teaches: never enter a game you haven’t studied, never reveal your strategy until the incentives are locked, and never play to be liked, play to make the rules irrelevant by building leverage.
Major career cheat code: Build a reputation for reliability. You can get pretty damn far by just being someone who people can count on to show up and do the work. Who stays true to their word. Who can figure it out. The old fashioned things never go out of style.
Larry Ellison might be the wildest CEO Silicon Valley has ever seen.
• Lives in his private Hawaiian island
• Hired spies to take down Microsoft
• Steve Jobs and Elon Musk studied his playbook
Here’s how he crushed IBM and built Oracle into a $400B empire:
Seduction isn’t in your looks, your clothes, or your lines, it’s in your presence. Slow, composed, and aware. When you say little, they fill in fantasies. When you respond rarely, they obsess. The less you give, the more they chase. The mind hunts what’s missing.
The difference between a $1M business and a $100M business:
Hiring operators.
After years of making the right & wrong decisions, here's the exact process we now use to find killer operators:
In order to master a field, you must love the subject and feel a profound connection to it. Your interest must transcend the field itself and border on the religious.
Avoiding hard conversations to “keep the peace” erodes trust over time.
Peace isn’t the goal. Love, respect, and growth are.
Real relationships at work, at home, anywhere - require truth, not silence.
Say the thing.
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