Block Six Analytics @Block6Analytics
BLOCK SIX ANALYTICS HAS BEEN ACQUIRED BY EXCEL SPORTS MANAGEMENT. excelsm.com Chicago Joined January 2010-
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Amazon’s Black Friday football coverage integrated its ecommerce platform (and several advertisers’ direct websites) into the stream. @adamrgrossman explains how interactive ads will spur billions of dollars in incremental revenue growth for broadcasters blog.johnwallstreet.com/p/interactive-…
The global carbon markets have not been working effectively—if at all. That has created an opportunity for sports organizations who have embarked on large-scale green initiatives to incrementally grow partnership revenues. The latest ROR x JWS column. blog.johnwallstreet.com/p/need-for-car…
Morgan Stanley estimates 7% of the U.S. pop. will be taking pharmaceuticals to combat weight loss within a decade. That presents a strategic challenge for a sports industry that views participation as a growth engine. @adamrgrossman explains in JWSxRoR blog.johnwallstreet.com/p/the-sports-i…
It is challenging to make a direct business case for YouTube paying $2b/yr for NFL Sunday Ticket. However, it is suspected that the Google subsidiary may be using the NFL package to anchor the sports content discovery platform it is building. JWS x RoR blog.johnwallstreet.com/p/youtubes-nfl…
Private credit, which is experiencing a 'golden moment', is expected to find a place in sports as club owners increasingly look to leverage real estate to keep franchise valuations rising. @adamrgrossman explains in the latest JohnWallStreet x RoR column blog.johnwallstreet.com/p/private-cred…
.@MLB will stream a game tonight in a new virtual ballpark. The goal is “to make the broadcast a lean forward experience where [the fan is] engaged with content as opposed to leaning back looking at something else to do at the same time.” - @kennygersh blog.johnwallstreet.com/p/mlb-virtual-…
Thought provoking column from @adamrgrossman this morning. Hypersonic air travel is coming. Its emergence has the potential to drastically alter the physical landscape of –and money behind– professional sports. blog.johnwallstreet.com/p/hypersonic-a…
Forget the Mint Julep, the @GreyGoose Honey Deuce is the best cocktail in sports. It will bring in ~$9 million of revenue at this year's @usopen. Rights owners should be thinking more creatively about partnerships given the potential upside. blog.johnwallstreet.com/p/u-s-open-s-g…
Sports properties are facing an increasingly competitive environment for advertising, marketing, and partnership $. Rights owners would be wise to take note of how the SWAC leveraged its own UVP to secure and increase @PepsiCo's spend with the brand. mailchi.mp/johnwallstreet…
This week's third season finale @NorthwesternMSA RAR podcast features Bryan Blair. We talk about how being #studentathlete jumpstarted his #collegesports career, his current role leading @ToledoRockets, and his thoughts on #ncaa conference realignment. sps.northwestern.edu/masters/sports…
@Sportico's @novy_williams examined why #sportsbiz currently does not better #monetize highlights in today's "The Morning Lead" newsletter. I address this issue using Buzzer, @netflix's #quarterback, and #wimbledon2023 in a recent @HowieLongShort column. mailchi.mp/johnwallstreet…
The @mubadalacitidc has taken meaningful steps to address gender inequity. This weekend’s tournament is the only event to include 500-level men’s & women’s professional tennis. If successful, it could spawn more combined events in and out of the sport. mailchi.mp/johnwallstreet…
Supporters of #womenssports criticize the #sportbiz for failing to provide women the same platforms as male athletes. The @mubadalacitidc is addressing the inequity by having 500-level men’s & women’s professional #tennis. My latest for @HowieLongShort. mailchi.mp/johnwallstreet…
Shorter is better. That has become the dominant narrative relating to sports content, and specifically how young fans prefer to consume media. But a trio of recent developments seemingly cast doubt on the premise. The latest from @adamrgrossman mailchi.mp/johnwallstreet…
This week's @NorthwesternMSA #podcast features Michael Neuman. He talks about the his distinguished #sportsbiz career, including his role as Founder of Scout Sports & Entertainment & new role as Co-Head of @PlayflySports Consulting. sps.northwestern.edu/masters/sports…
The NYT's decision to disband its sports desk is indicative of a broader change occurring within the industry. There is an increasingly clear bifurcation between media outlets providing analysis and those offering straight news or event coverage. mailchi.mp/johnwallstreet…
This week's @NorthwesternMSA Revenue Above Replacement #podcast features Kate Popovec. Kate is currently the @bradleyu Women's Basketball head coach, former @NorthwesternU Associate Head Coach and Recruiting Coordinator, and a MSA alum. sps.northwestern.edu/masters/sports…
Our most recent guest on the @NorthwesternMSA #podcast is Matt Repchak. Matt is the Chief Marketing Officer of @FCSports having previously served as the Senior Director of Marketing & Communications. sps.northwestern.edu/masters/sports…
The rule changes have almost certainly been a tailwind. But @MLB has made substantial investments in tech designed to improve the fan experience in recent years. Those solutions have put the league in a position to capitalize on the renewed excitement mailchi.mp/johnwallstreet…
The rule changes have almost certainly been a tailwind. But @MLB has made substantial investments in tech designed to improve the fan experience in recent years. Those solutions have put the league in a position to capitalize on the renewed excitement mailchi.mp/johnwallstreet… https://t.co/IWOB0DYCVl
New rules playing a part. But as @adamrgrossman explains in JohnWallStreet this coming Friday, MLB clubs invested in tech in recent years that is enabling them to capitalize. Sign up for the free newsletter below. johnwallstreet.com/subscribe
New rules playing a part. But as @adamrgrossman explains in JohnWallStreet this coming Friday, MLB clubs invested in tech in recent years that is enabling them to capitalize. Sign up for the free newsletter below. johnwallstreet.com/subscribe
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Ron A @roniscozy_
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Marc Stein @TheSteinLine
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Chris Kosmala @ChrisKosmala
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Dan Shanoff @danshanoff
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Dianna Simpson @DiannaMarketing
1K Followers 5K Following I'm a #DigitalMarketer with a focus on #CourseCreation and #MarketingAnalytics. I also have a passion for #LandingPages!
Intellect2 @Intellect2ai
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