Timothy Springer @Tim_LevelAccess
Founder of Level Access, 1 to 100, ATC, Tenacia, Creso and more. 1to100.com Newport Beach, CA Joined August 2010-
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From Prospect → Customer → Partner Every stage of B2B sales has a purpose: - SDRs qualify & engage - AEs close the deal - AMs grow relationships - Enterprise sales secure big wins - Partnerships expand reach It’s not just sales—it’s a system that drives predictable growth +…
Rethinking Competition. Competition is more than the company down the street offering a similar product. It includes: - Direct competitors - Internal “build it ourselves” solutions - The customer’s decision to do nothing Understanding all these forces allows you to: - Craft…
Should You Invest? A Guide to Assessing B2B SaaS As founders and investors, we’re surrounded by opportunities. But here’s the truth: - Ideas are abundant. - Investable companies are rare. B2B SaaS investing requires both art (spotting grit, clarity, and founder/market fit) and…
Build the Foundation Before You Scale. In B2B SaaS, your website is more than a digital brochure—it’s the front door to your business. Core digital infrastructure means: - A user-friendly, mobile-optimized site that feels enterprise-grade - SEO-focused content to attract the…
Scaling a B2B SaaS business requires more than great strategy—it takes alignment across board, investors, ownership, and execution. At the Office of the CEO, we focus on uniting governance, capital, and accountability to build lasting success and long-term returns. Turn…
To sell effectively, you need to know exactly who you are talking to. Personas are not just for sales—they guide the entire company’s strategy and execution. Our approach ensures you define personas in a way that: - Aligns teams - Targets the right pain points - Guides product…
Your biggest competitor might not be another company. It might be the customer’s decision to: - Ignore the problem entirely - Build a DIY solution in-house A winning competitive strategy looks beyond product comparisons—it examines all the forces keeping customers from choosing…
Your website isn’t just part of your marketing—it’s the core of it. Before scaling campaigns, ensure you have: - An enterprise-ready, fast, mobile-first site - Clear CTAs and landing pages for each campaign - SEO-optimized content aligned with buyer personas - Automated email…
Know Your Personas, Win Your Market. Personas are more than demographics—they are the shared framework that keeps marketing, sales, product, and customer success aligned. At 1to100, we believe in company-wide personas that capture: - Pain points and goals - Buying behavior and…
Before You Sell, Know the Problem You're Solving. Too many startups rush to market without clearly defining the pain they exist to solve. That’s where the 1to100 Go-To-Market (GTM) Framework begins — with the Business Problem. - What’s the core pain your customers are desperate…
What makes B2B SaaS companies truly win? Start small. Solve real pain. Scale without friction. Principles aren’t just words—they’re the playbook. #B2BStrategy #SaaSFounders #StartupPlaybook
Strategy Means Nothing Without Execution. You’ve built the vision — now it’s time to make it real. The 1to100 Execution Framework turns big-picture strategy into day-to-day action. From annual planning to weekly accountability, it’s a no-fluff system designed to help SaaS teams…
Strategy Isn’t Just a Plan — It’s Alignment in Action. At 1to100, we believe great strategy starts with clarity and ends in execution. That’s why we built our Strategy Framework by blending the best of: ✅ Rockefeller Habits ✅ EOS ✅ The Advantage (Patrick Lencioni) ✅…
Launching a B2B SaaS Product? Start with the Baseplate. Skip the boilerplate. Ship faster. Focus on what makes your product special. #1to100 #Supabase #Nextjs #PostgreSQL #TechStack
📊 Startup Benchmarks You Should Know 🚀 How do your numbers stack up? ✅ Customer Acquisition – Is your conversion rate healthy for your stage? 📈 Revenue Growth – Are you scaling fast enough to compete? 👥 Team Size & Structure – Do you have the right people in the right…
Why We Built 1to100 on a Modern SaaS Stack. From React + TypeScript on the front to PostgreSQL + Supabase in the back—every piece of our tech stack is designed for speed, scale, and smarter development. 💡 Built for developers, by developers. 🔒 Secure, scalable, and portable…
🚀 Early-Stage Startup Marketing Isn’t About Billboards. It’s about clarity, connection, and scrappiness. At this stage, marketing = founder-led storytelling. Think: ✉️ Personal emails 🤝 Warm intros 🔗 LinkedIn DMs 🎯 ICP-focused messaging Your job? Let the right people…
👨💻 Hands-On Execution You’re in the trenches — selling, supporting, shipping product. No task is too small when survival’s on the line. 🗣 Vision & Storytelling You're the voice of the mission. Rally investors, inspire your team, and win over early adopters with a story that…
🚀 What It Means to Be a Startup CEO. Being a founder isn't just about the title — it's about doing it all while building for tomorrow. #StartupLife #FounderMindset #Leadership #TechFounders #1to100
🎯 STARTUP GRIND: Are you in the Specialized Stage? As CEO, you're the storyteller, builder, seller, and support team — all in one. 💼🔥 Your team wears many hats, and every win is a step toward repeatable growth. ✅ Customers renewing ✅ Clear ICP ✅ Basic systems running…

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