Les Binet @_BinetLes_
Pint-sized spreadsheet jockey who occasionally writes about marketing. London, England Joined May 2013-
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Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context. But why split brand & activation at all? Why not do both at once? 1/16
Hello 2025! Les and Sarah are back some more tips on How Not to Screw Up your Marketing.
Hello 2025! Les and Sarah are back some more tips on How Not to Screw Up your Marketing.
Recently I had a great conversation with Coen Olde Olthof 🤖 of Adformatie about marketing effectiveness. For those who don’t speak Dutch, here’s an English version. #marketing #advertising #brand lnkd.in/e2SK4jW8
And here’s the original Dutch version: lnkd.in/eHMuYNac
Is it too early to say Merry Christmas?
Recently, I had a lovely conversation with @rshotton and MichaelAaron Flicker about consumers, cognition and cashflow. Now you can hear what we had to say, courtesy of the Behavioural Science for Brands Podcast. #marketing #advertising #brand youtu.be/wZuEu48lTZM?si…
And here’s the audio version: open.spotify.com/episode/74YvA0…
And here’s a link to other podcasts in the series: theconsumerbehaviorlab.com/les-binet-unco…
Got a small brand? Want to make it bigger? Then read the new report from Intuit Mailchimp, packed full of wisdom from the likes of Mark Ritson, Peter Weinberg, Jon Lombardo and others. And some plausible ramblings from me. #marketing #advertising lnkd.in/eig6dn4E
Recently @martin_beverley @WillGTweeting and I had a lovely long chat to @ClaireBeale from @creativesalon_ about Effectiveness. Read it here (and see if you can spot the amusing typo). #marketing #advertising #brand #proofreading creative.salon/articles/featu…
Pubcasting.
The Long & The Short of It, summed up in just over a minute. #advertising #marketing Les Binet & Orlando Wood The Long and The Short of It youtu.be/_Su6f9n8opY
And here’s the long of it: The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies amzn.eu/d/cv9c2Oj
This is a clip from Orlando Wood’s new advertising course. Find out more here: advertisingprinciplesexplained.com
Read, learn and inwardly digest.
Nice
Some ramblings from me on my prehistoric involvement with AI and my long battle against Shiny Objects. the-media-leader.com/podcast-les-bi…
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