When was the last time you saw an Indian brand being copied by Global players?
Indians were known to copy overseas trends
Not anymore!
Tables have turned as we recently saw a "Global MNC Cookie giant" copying our nutty cookies - on everything, name, flavor, exact product. 1/2
"All truth passes through three stages: First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident.” - Schopenhauer
"While most SMB SaaS companies will struggle to move upmarket, the potential reward is enormous, making it well worth the journey for the companies that can pull it off,” writes @AdamRFisher. Here are the GTM strategies to tap into product-led growth. bvp.com/atlas/moving-u…
Sorry, Madhuri. Sorry, Anil. Sorry, Govinda.
Some find these ads super innovative. Others, irritating.
Personally, I just want to understand if this is a good use of money.
So, I did some math and feel that @kunalb11's move here is a masterstroke.
Thread👇🏽
#Cred
"I think the best way to prepare for the future 20 years is find something you love to do, to have a shot at being one of the best people in the world at it. Build an independent brand around it, with your name." - @naval
"There's a plaque on our wall that says we've sold over 65 million albums, and I don't feel I've accomplished anything. I feel like I'm just getting started." -- Eddie Van Halen, RIP
In status driven societies (versus wealth driven) ability to make jokes on oneself is a rare trait in people.
Making them extremely easy to offend.
Easy to offend are easy to manipulate.
🔵 Whatsapp is Gsuite for Bharat
🔵 BharatPe is Square
🔵 Dukaan is Shopify
🔵 Khatabook is Xero
🔵 Pagarbook is Workday
🔵 Kagaaz is Docusign
There are 10 more categories yet to be created including Slack, Twilio, Hubspot, Zendesk, Box.. Then we can move on to Passion Economy.
The reason for the noise around markets growing in tier 2/3 cities is because everyone tracks users based on address proof. Lot of people migrate from small towns to cities for jobs but address proof remains the same, hence misleading. By IP address for us: 75% from top 20 cities
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