👉 'Why data cleaning technology is critical to delivering a single customer view (SCV)' - read the guest blog by Barley Laing, the UK Managing Director at @melissadata here 👇
ow.ly/itBQ50NgJg0
Forget the idea of "good" and "bad" data, says Barley Laing of @MelissaLTD - or risk losing out. Modern technology is the way to generate value from all types of data.
prolificlondon.co.uk/features/2020/…
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