In *very-early-stage* startups, I come across two types of founders. The marketing-focused, who treat the product as a marketing problem, and the product-focused, who see marketing as a product problem.
The instinct of marketing founders is to shout louder, and chase…
Exactly! It’s not just good advice... it’s how the machine is built.
My guess is that algos aren't made for creators.. they are made for readers. A reader follows you for 1 specific thing. When you post about 10, you are making them see 9 things they don't care about.
The…
Exactly! It’s not just good advice... it’s how the machine is built.
My guess is that algos aren't made for creators.. they are made for readers. A reader follows you for 1 specific thing. When you post about 10, you are making them see 9 things they don't care about.
The…
The ‘creators turning into a business’ trend is hitting a wall.
As creators professionalise, they start resembling the same polished brands their audience was trying to escape.
The edge now is in staying scrappy, not scaling up.
AI has thrown vanity metrics out of the window.
No one cares about DAUs if they don’t pay, or engagement if it doesn’t convert.
Everyone is demanding monetisation.. if value isn’t captured, then there's no value.
This exposes fluff, forces clarity.
AI is making it easier to write code, to build products. Just like the typewriter made it easier to write. But the hard part isn’t the writing. It’s having something to say.
Same with products. Knowing what to build, who to build for, and how to sell. That's the hard part.
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