Abdullah Sherazi @AShirajee
Media Buyer | Raised $10M+ with Facebook Ads for Charities Joined October 2012-
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Another banger Ad we produced using AI for a CPG brand š¤ We took the existing B-roll clips and paired it up with Elevanlabs Results? $2.3K spent in 7 days 34% Hook rate 2.4 ROAS 1.71% CTR Donāt sleep on your content library You just need the eye of a good creativeā¦
In the last one year, Iāve produced 1000+ creatives for 30+ DTC Brands Iāve used this same step-by-step process & it has decreased CAC by 20%+ for some brands While seeing profitable spent. This š§µ is all you need to produce ads that speak to MASS DESIRE (With examples)
Had a client who couldnāt understand why one ad image always did so well. We did the research & found their customer kept referring to their product as if it was a pet (i.e. "It's a part of our family.") Their top-performing ad image...had a cat in it. Psychology is powerful.
It's not enough to just develop an amazing product, provide outstanding customer service, or deliver a unique unboxing experience these days....those are the expected norms. The best (and strongest) brands know: creating your own psychological blue ocean is the entire game.
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Iāve spent over $300,000 on this single ad and itās not showing ANY signs of slowing down⦠I want you to steal it. If you can nail this format, you'll print money like itās going out of style. Here's the creative and here's exactly why it's crushing: Before we get into whyā¦
How my media buyers optimize Facebook ads for clients in 2024 šš§µ
Weāve paid at least $5 million in āignorance taxā since starting Obvi. āIgnorance Taxā is the total cost + opportunity cost you have from not knowing something. In this thread, Iāll share 3 of our biggest mistakes - so you can make or save a few $Mās instead of missing outā¦
We spent $2M on a SINGLE video ad In return, it generated over $7M in revenue I broke down the entire ad in the image below: ā Thumbnail ā Hook ā Video structure ā Copy ā CTA Replicate it to generate the same results for yourself š
Most brands have crappy conversions because they don't dig into the details. You've got to get granular and analyze your intra-funnel conversion rates to find the biggest points of drop-off Then fix those one by one. Here's the checklist we use to fix our conversion rates:
Ads are only good if they influence behavior... And leveraging psychology is the only way to gain influence. By steering perception, you command the buying process. Here's 12 behavior-changing psychology hacks to use: š§µ
I own the #1 food brand on TikTok Shop (Pop Daddy Snacks) 𤯠It took me 6 months of studying, talking to experts & trial and error to crack TikTok shop šø I made a quick vid explaining how we blew up & how you can tooš„šæ Want me to DM it to ya? - Follow Me ā - RT thisā
I get a lot of questions about how I test creatives. So here's the exact process I use to test creatives on accounts spending $500-$50,000 per day:
After spending hundreds of hours on testing hooks for 7+ years We finally figured out the Step by step method to CONSISTENTLY hold attention and get massive results: Ecom Brands, Save This!
Anyone can look up a static ad concept and copy it. Few understand the psychology behind those concepts š§ Here are 5 ads and the psychological reasons why they work. 1. Hims - Men not feeling confident in their bedroom ability. Selling the desired end result of HARD results.
š° How to write a high-converting ad headline using psychology:
In 2014, KFC increased the sale of one of their flagship products by 56% using a super simple psychology hack. They spent weeks working with the team at Ogilvy to crack the code. Iāll teach you how they did it in just 3 minutes:
3 Pieces of Advice Every Marketer Needs to Hear Iām about to save you years of experience in just 2 mins⦠Here are the top 3 pieces of marketing advice Iāve heard that my team lives by.

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Sarah š¦ @SarahLevinger
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61K Followers 9 Following Ł Ų¤Ų³Ų³Ų© ŲŖŲ¹ŁŁŁ ŁŲ© Ų“Ų±Ų¹ŁŲ© داخ٠#Ų§ŁŁ Ų³Ų¬ŲÆ_Ų§ŁŁŲØŁŁ ŲŖŁ ŁŲ Ų§ŁŲ“ŁŲ§ŲÆŲ© Ų§ŁŲ¹Ų§ŁŁŲ© #Ų§ŁŲØŁŲ§ŁŁŲ±ŁŁŲ³ ŁŁŲ§Ų³ŲŖŁŲ³Ų§Ų±Ų§ŲŖ Ų§ŁŲŖŁŲ§ŲµŁ Ł Ų¹ ŁŲ§ŲŖŲ³ Ų“Ų¤ŁŁ Ų§ŁŲ·ŁŲ§ŲØ https://t.co/95qC7STvgy
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