ADTech Edge @AdTechEdge_ofc

Ad.com buys @Underdog Media, boosting premium inventory, viewable ad units, and DSP access for advertisers and publisher revenue growth ➡ adtechedge.com/news/ad-com-ac… #ADTech #AdCom #UnderdogMedia #ProgrammaticAdvertising #DigitalMarketing #PremiumInventory

Jennifer Mamlet returns to Ad Council as Chief Development Officer, leading fundraising and strategic partnerships to expand social impact initiatives ➡ adtechedge.com/news/ad-counci… #ADTech #AdCouncil #SocialImpact #JenniferMamlet #Philanthropy #MarketingForGood #MediaImpact

G-Mana and @VisualOnInc debut interactive SSAI for OTT/CTV, boosting ad revenue, viewer engagement, and transparency across devices and platforms ➡ adtechedge.com/news/g-mana-an… #ADTechEdge #InteractiveSSAI #GMana #VisualOn #OTTAdvertising #CTVMonetization

Empower Media and Ocean Media merge to create Empower Ocean Media Group, a $1.5B independent media agency delivering full-funnel solutions ➡ adtechedge.com/news/empower-m… #ADTechEdge #EmpowerOceanMedia #MediaAgency #AdvertisingTech #IndependentAgency

James Williams’ Traffic and Bridges helps brands scale advertising across CTV, social, display, and more with smarter, omni-channel strategies ➡ adtechedge.com/news/traffic-a… #DigitalMarketing #PaidMedia #MarketingTech #AdTechEdge

BidMachine integrates Intent IQ’s identity resolution, improving mobile ad relevance and performance across Android and iOS devices ➡ adtechedge.com/news/bidmachin… #MobileAdvertising #SSP #BidMachine #IntentIQ #IdentityResolution #PrivacyFirstAds #ADtech

Liberty Media CEO Derek Chang will present financial insights and strategic outlook at Goldman Sachs Communacopia & Technology Conference ➡ adtechedge.com/news/liberty-m… #LibertyMedia #TechConference #MarTechEdge #AdTechEdge #InvestorUpdates #DigitalMedia@

Trailblazing Sports Group unveils Trailblazing Moments, a CTV ad solution targeting key plays in women’s sports to boost brand impact at scale ➡ adtechedge.com/news/trailblaz… #ADTech #CTVAdvertising #WomensSports #SportsMarketing #TrailblazingMoments #MediaInnovation

OUTFRONT Media appoints Nick Brien as CEO and adds Netflix, Magnite execs to its Board to accelerate digital transformation and adtech growth ➡ adtechedge.com/news/outfront-… #ADTech #OutOfHomeAdvertising #DigitalTransformation #CTV #ADTechEdge #MediaLeadership

Harmonic adds AI ad triggers, programmatic workflows, and SDKs to VOS360 Ad SaaS, helping streamers and broadcasters boost revenue and efficiency ➡ adtechedge.com/news/harmonic-… #AdTechEdge #Harmonic #VOS360 #Programmatic #CTV #AdTech #LiveSports

Canela Media’s Data Science Team wins Digiday Tech Award for Best Data Team, spotlighting AI-driven audience targeting and campaign optimization ➡ adtechedge.com/news/canela-me… #AdTechEdge #CanelaMedia #DigidayAwards #AI #OTT #DataScience #AdTech@

Chatterbox prepares IPO on BSE SME platform, marking India’s first influencer marketing firm to go public, with @TheQYOU Media retaining majority stake ➡ adtechedge.com/news/chatterbo… #AdTech #InfluencerMarketing #CreatorEconomy #DigitalAdvertising #BSE #MarTechEdge #AdTechEdge

EstrellaTV posts its 4th straight month of prime-time growth, topping rivals as Univision and Telemundo see sharp audience declines ➡ adtechedge.com/news/estrellat… #AdTech #B2BTech #MediaTrends #SpanishTV #AudienceGrowth #MarTechEdge #TVRatings

Simpli.fi wins Best Overall AdTech Company at the 2025 MarTech Breakthrough Awards, recognized for innovation in CTV, programmatic, and real-time targeting ➡ adtechedge.com/news/simpli-fi… #ADTech #SimpliFi #ProgrammaticAdvertising #CTV #DigitalAdvertising

EX.CO joins Prebid.org as a Tier 1 partner, bringing its machine learning video tech to shape the future of programmatic video ➡ adtechedge.com/news/ex-co-joi… #ProgrammaticAdvertising #VideoMonetization #CTV #DOOH #Prebid

Operative shifts AOS to @Oracle Cloud Infrastructure, boosting speed, scalability, and AI-powered ad management for top media companies. ➡ adtechedge.com/news/operative… #ADtech #CloudComputing #MediaTech #AI #AdvertisingOperations #OracleCloud #ADtech

NTV360 earns a spot on the 2025 Inc. 5000, marking Evergreen Digital Media’s third win with rapid retail media network expansion ➡ adtechedge.com/news/ntv360-la… #AdTech #RetailMedia #DigitalSignage #DOOH #FranchiseGrowth #LocalAdvertising

Aspire.io launches CreatorAds Suite, automating @Meta Partnership Ads from rights to tracking, boosting ROI with creator-driven campaigns ➡ adtechedge.com/news/aspire-io… #AdTech #InfluencerMarketing #MetaAds #PerformanceMarketing #CreatorEconomy

Grocery TV ranks No. 1793 on the 2025 Inc. 5000, driven by 244% growth, 6,500+ stores, and new in-store retail media innovations ➡ adtechedge.com/news/grocery-t… #AdTech #RetailMedia #DigitalSignage #InStoreAdvertising

PorterMedia promises to beat a brand’s best ad in 90 days—or refund fees—backing its bold creative strategy with a results-first guarantee ➡ adtechedge.com/news/porter-me… #ADtech #PerformanceMarketing #DigitalAdvertising #DTCMarketing #CreativeStrategy #EcommerceGrowth #ADtech