Advantis Comm @AdvantisComm
Award-winning PR & content creation agency. Focused on integrating social, video and digital strategies to achieve your organization's business objectives. advantiscomm.com Toronto Joined January 2010-
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If your Facebook metrics look confusing over the next few weeks, it's probably due to Facebook switching ‘Views’ as its primary metric socialmediatoday.com/news/facebook-… via @socialmedia2day
“Learning to use inclusive language consciously is ‘about understanding how your language might cause harm and working to prevent that harm from occurring.’” The Conscious Style Guide points to @UA_magazine and the word “stakeholder”: universityaffairs.ca/career-advice/…
Attention Senior Communicators! Elevate Your Impact! Announcing IABC/TO Summer Mentorship Program, for Senior Communicators, starting June 11, 2024. Apply using below link before June 6: toronto.iabc.to/resources/ment… #IABCTO #Mentorship
When it comes to the office, what matters most to designing high-performance workplaces? Our Global Workplace Survey explores how a people-first lens when evaluating the performance of a workplace can drive better team, individual, and business outcomes. gensler.com/gri/global-wor…
Join us for an insightful discussion in collaboration with @CMA_Docs on May 22 at noon. Discover how social media disruption impacts the dissemination of credible health information. Register Now: bit.ly/4am7vby #IABCTO #ProfessionalDevelopment @CPRSToronto
Google Rolls Out AI-Powered Overviews To US Search Results. Google rolls out AI-generated overviews (formerly SGE) to US search results, powered by a new Gemini model customized for search. searchenginejournal.com/google-rolls-o… via @MattGSouthern, @sejournal
Social platforms need to work harder at labelling AI generated content npr.org/2024/05/14/125…
ICYMI! We're seeking IABC #member voices. Tell us: what does IABC do for you? Share a brief video highlighting your experience as an IABC member, and we just might share your video with our community! hubs.li/Q02qcbfk0 #IABCMembership
Data increasingly supports the adoption of omnichannel strategies in B2B - and the importance of social media for B2B continues to grow toprankblog.com/2024/01/the-gr…
Ensure your target keywords are included in your IG profile to maximize discovery socialmediatoday.com/news/instagram… via @socialmedia2day
LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month socialmediatoday.com/news/linkedins… via @socialmedia2day
Elevate your professional connections by joining us at IABC/TO's Network Nine—an intimate event designed to provide accessible networking opportunities to communication professionals in your area. Register today: surveymonkey.com/r/LRGZ97B
Meta Expands Broadcast Channels to Facebook and Messenger socialmediatoday.com/news/meta-expa… via @socialmedia2day
How can workplaces be more inclusive for 2SLGBTQIA+ colleagues? Join Brent Artemchuk, Hanna Haddad and Luis Augusto Nobre in this online discussion on October 12, from 5:30-7 p.m. Register Today: bit.ly/3LFf4Rf #IABCTO #IABC
Decentralizing Social Media: An Examination of Blockchain-based Social Media Adoption and Usage socialmedialab.ca/2023/09/27/dec… via @SMLabTO
Facebook Will Now Allow Users to Create Multiple Profiles to Explore Different Interests socialmediatoday.com/news/facebook-… via @socialmedia2day
Registration is open for the latest MW Master Class with Dr. Gordon McIntosh. Join Gordon and his guests from local, regional, and Indigenous governments for a discussion of the real-time #challenges in promoting respectful #leadership. municipalworld.com/webinarzone/go… #webinar #LocalGov
SEO-friendly social media pages = audience-friendly pages. The key? Think of your audience first to provide a relevant, accessible and engaging experience. Here are some more tips: searchengineland.com/how-to-optimiz… #socialmediamarketing #searchengineoptimization
When was the last time you reviewed your YouTube Channel socialmediatoday.com/news/youtube-w… via @socialmedia2day
If your brand is trying to figure out the Threads vs Twitter vs Instagram thing consider this: opening a new account is like free puppy - more resources needed martech.org/competing-with… #socialmediastrategy

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Social Media Content ... @Writers4Lawyer
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The Globe and Mail @globeandmail
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IABC/Toronto @IABCToronto
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Reuters @Reuters
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