Can't forget about desktop 😁
Even though mobile is more popular...
You'd be surprised with how many brands I've come across with more desktop traffic https://t.co/hMh9cBqqA4
Pillowcube is one of the biggest pillow brands out there currently and they are KILLING it
But their funnel could be improved
Their ads currently direct to the homepage, which isn't awful, but it isn't ideal
Here's how I'd help @pillowcube scale even more with a listicle
We back baby
Haven't been active here in 2 months
In that time, I:
- Helped 6 clients scale their ecom brands
- Made $8k (Slowly getting to that $10k/m)
- Learned TONS about landing pages, funnels, and ecom in general
Did I enjoy my time away? Yes
And I glad I'm back? Yes
CRO Insights #8:
Avoid dead-ends
- Empty cart?
✅ Show best sellers & button to continue shopping
- About us/Contact us page?
✅ Have a way to go back to products
You should always be leading people to your PDP/Collections page
If they have nowhere to go, they'll leave
Was on a call with a lead
"Our last agency took 2 months to make us 1 page only for it to look & perform worse than our current PDP" 💀
It may seem like there's a lot of competition in this niche
But in reality, so many are straight-up trash
Doesn't take much to stand out
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