Alex 📈 Paid Ads Expert @AlexConverts
• Insights for businesses investing $20k+/mo in paid ads • $21M+ generated for my clients • Follow and learn to scale with disruptive ads ➡️Read pinned! alexconverts.com/x Join the newsletter → Joined November 2022-
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The best process I've created this year was to create a testing routine. Every X days, I do a new test: • new ads • new angles • new bids • new keywords Clients' revenues have never been higher.
Some people are driven to buy by pain. Some buy by pleasure. Make sure to use both emotions in your ads so you can sell to all.
The secret to sell is not to create more content. The secret is for the right person, at the right time, to see your offer. Understand why paid ads are the fastest way to sell online?
Remember iOS 14 tracking doom? Revenues falling, ads not working anymore, chaos everywhere? Embrace yourself because it’s gonna happen again. Android will get rid of cookies just as iPhone did and lots of businesses are gonna suffer. Be prepared and fix your trackings.
Two things I've noticed about marketing lately: The most hyped 'gurus' are the ones who have the least understanding of the day-to-day running of a normal company. And the entrepreneurs who follow them are the ones who work the hardest and never get anywhere.
Your CAC will increase when you invest more in your campaigns. This is inevitable when you scale. But instead of a unsustainable increase, you can safely control it. To do this, create a wide range of ad angles instead of relying on a few that barely speak to your audience.
This is a great week to test new copy for that ad campaign... (campaign you haven't updated in months)
What are you doing scrolling at this hour? There's nothing here that's gonna change your life. Get some rest, my friend. Work tomorrow, look for inspiration tomorrow.
To sell more, appear more. You sell little because you appear little. You earn little because you appear little.
I feel sorry for anyone who follows Gary Vee's advice. Only 1% (or less) will be successful following it. His advice is good for one type of person: those who already have a mature team behind their content production. For everyone else? It's bullshit.
Sundays are for rest. For total decompression. Go play a game. Go read a book. Go on a walk. Make your wife happy, your kids happy. Stop grinding for today. In the long term of life it won’t matter.
Software recommendation: @CalmlyWriter I’ve tried more writing apps than I’m proud to say, and this is the only one that finally unlocked my writing. I write all my posts on it. I write my ad copy's on it. I write my emails on it.
Ads bring predictable results. Ads lower stress. Ads are the key to success for most companies.
$20,000 monthly investment in ads brings some big problems. For example, Most aren’t able to track from where their sales are coming from, so: 1 - Optimization is done blindly 2 - Copy’s won’t ever be specifically targeted If you want better results, track better.
Most advice you hear on X is noise. Many of the gurus giving tips and strategies here have no practical experience. So much nonsense being spread around. Be aware.
The more you scale your operation, the more complex it gets. Do you have a complicated structure now? Then I've got bad news for your mental health in the future...
I've run ads for over a hundred clients and there's one type of entrepreneur I've never seen grow: The one who wants to micro-manage. They focus on the micro... And that's why growth is also micro.
Simple way to lower your Cost Per Lead (CPL): Use the words your audience use to describe their pains in your ads. That way they’ll FEEL you understand them. And your conversions will boost.
Let's be honest: You're not testing new ads as much as you should.
Remember the iOS 14 tracking doom? Revenues suddenly droping, ads not working anymore, chaos everywhere? Get ready because it’s gonna happen again soon. Android will get rid of cookies just as iPhone did - and businesses are gonna suffer. Get ahead and fix your trackings.
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Who's running paid ads to drive Newsletter growth? Would love to pick someones brain and see what's working for you etc...
Mr Beast runs dozens of thumbnail tests on each of his videos And people will tell me they “tried” ads and they don’t work. NO. You just haven’t tested your creative enough
@zybach717 I agree. There is also an element of randomness that is inherent to life that you can’t find in chess. You start with the same piece. You have the same odds of success. Every loss is deserved. Every win is also deserved. Not the case with life. Not the case with poker.
Despite the popular saying, life is more similar to a game of poker than a game of chess As chess is purely a game of iq, whereas life is a game mixing in both iq and eq, much like poker Lesson in there
To power up your persuasion... You probably know that in your copywriting, it's better to focus on the prospect — for example, by referring to "you" rather than "I" or "we." To take this even further, consider the advice of Gene Schwartz to bring other people in as well, and…
Emotions drive conversions. Let this sink in.
🚨 Meta is releasing an update for budget flexibility 🚨 Meaning that new campaigns and duplicated campaigns can spend 75% above daily budget. (Used to be 25%) If you are one of the accounts they have chosen to test this on -> you will be able to see so at the ad set level…
Only mistake I made was should’ve sold 30 Will run this next version up to 150 sales for better statistical significance
@ChrisLDyson This is the difference between successful business men and the rest. They execute ideas with the speed of light.
@ChrisLDyson Instead of getting yourself stuck in the planning phase, get out there and make things happen.
@ChrisLDyson Best way to do it. I'm releasing an ebook on May 14 - The Early Riser's Blueprint. Main goal is to deliver it and collect feedback about what worked well and what didn't.
@DentesLeo move each lever and see how they all turn out. then focus on the ones that work the best for you.