AllegraPrint_Chicago @AllegraEvanston

Printed materials are a "must-have!" Eight reasons why marketing collateral still matters to companies of nearly... fb.me/1ublIC8fK

Tip: Send more to get prospects to spend more. Shoppers who receive a direct mail piece directing them to a... fb.me/3t2Kqgi9C

QR codes: Secret no longer! How you can use these distinctive, smartphone-readable barcodes to your advantage... fb.me/1uDBtozEZ

Direct mail works best when it works in concert with other marketing channels – boosting response rates by as... fb.me/6YgsfKdBc

Drive online with offline to spur sales: 67% of online searches are driven by offline messages, with 39% of... fb.me/1KNzVQW8G

It pays to get personal! When compared to typical direct mail response rates of 2-3%, those for a relevant,... fb.me/2LqECQnUO

Print vs. virtual messages: Which offers a stronger connection and increased memorability? The research says... fb.me/3tooc1zP4

Want to hone in on residential decision makers with your marketing appeals? U.S. Postal Service research notes... fb.me/1eccbhRAY

Marketers: Let’s get physical. 73% of U.S. men and 83% of women say physical cards and letters make them feel... fb.me/6jDRvPXzh

Now there’s more WOW in POP! With today’s shoppers being increasingly mobile, social and in control, what factors... fb.me/2lbsA6dx3

The benefits of participation in a trade show extend long after – and far beyond – the event itself. This study... fb.me/1H0Q24vkE

Open more doors with dimensional mail! “Lumpy” mail (i.e., envelopes with an enclosure) is delivering record-high... fb.me/3w6CwzrKH

Return to sender! The top 10 direct mail mistakes; avoiding common pitfalls to make your mail campaign deliver... fb.me/6Riv2BA5h

Signed, sealed and delivered: How to create a successful direct marketing campaign – seven steps to get you... fb.me/1CNzeY7yS

The right touch. This survey found that 70% of Americans say it’s nicer to read paper communications than reading... fb.me/4vMxmJOdO

What works best for brick-and-mortar marketers? Nielsen Research reports that printed materials get shoppers in... fb.me/3gJXJJAQH

Drive online with offline to spur sales: 67% of online searches are driven by offline messages, with 39% of... fb.me/2T2FZCUd1

Want to hone in on residential decision makers with your marketing appeals? U.S. Postal Service research notes... fb.me/6N2xGp5Av

It pays to maintain an accurate house list for your customer nurturing efforts. Attracting new customers will... fb.me/70pT4QzSL

Multiply sales by employing multiple channels. Multichannel customers spend three to four times more than... fb.me/1xR7VKOJ6