Appstack @Appstack__
The AI app marketing analytics platform appstack.tech San Francisco, CA Joined April 2025-
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Hard agree. But what if your biggest problem... Isn't knowing what’s working? We built AppStack for that.
Hard agree. But what if your biggest problem... Isn't knowing what’s working? We built AppStack for that.
One postback per user. No retries. No edits. You either track what matters early… or you lose the whole story.
Instead of random revenue buckets, try this: ✅ Early engagement ✅ Time in app ✅ Trial start ✅ Retention signals Think predictive, not perfect.
SKAdNetwork gives you 64 conversion value slots. Most apps use fewer than 10. That’s wasted potential.
Postback window 3 (days 8–35) is where subscription renewals happen. If you're not tracking it, you're missing where the money comes in.
Also: the user must open the app for the conversion value to update. No open = no update. And most teams forget that.
🔑 Rule of thumb: Trial < 7 days → map to postback window 2 Trial = 7 days → map to postback window 3 Get it wrong = lose renewal insights
⚠️ 70% of subscription apps offer free trials. But most map conversion events go to the wrong window.
Now let’s talk conversion values. This is where subscription apps lose serious money.
Mistake #5: Skipping config audits Set-and-forget doesn’t work in SKAN. Audits after every release are a must.
StoreKit only stores 15 view-through impressions per source app. 👀 Once that’s full, new impressions get dropped. Setup matters.
Quick reality check: You can spend $50K on UA… But if your conversion values aren’t firing right, you’re literally burning cash.
Managing 3–4 ad networks? Stop juggling SDKs. Use a measurement partner’s SDK for unified postbacks and fewer headaches.
Mistake #4: Using outdated SDKs New iOS version? You’ll miss data if your SDK hasn’t been updated to support it.
Mistake #3: Capital letters in network IDs SKAdNetwork IDs are case-sensitive. Use lowercase only. Yes, it’s that fragile.
Seeing this? ASDErrorDomain Code 1201 Translation: Your plist is broken.
Mistake #2: Postbacks never arrive If your server endpoint setup is even slightly wrong, iOS won’t send anything. No postback = no visibility.
ProTip: Apple publishes the official list of SKAdNetwork IDs here: 👉 developer.apple.com/documentation/… Double-check your list every release.
Mistake #1: Missing Ad Network IDs If you don’t declare every ad network ID in your info.plist… 🚫 No attribution. 🧩 No optimization. 💸 No ROI.
SKAdNetwork isn’t just technical—it’s strategic. And when the setup is off, your entire UA strategy suffers.
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