AttributeApp @AttributeApp

Multi-touch attribution within Salesforce for B2B marketers. Pardot integration. AttributeApp.com Redwood City, CA Joined April 2015

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AttributeApp @AttributeApp

7 years ago

any @HubSpot customers looking for help with advanced multi-touch attribution or ABM reporting? we'd love to talk #MTA #hubspot #ABM

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via @ClickZ Just 9% of marketers believe their organization has an “excellent” understanding of multi-touch attribution. 33% of brands believe that their current measurement solutions perform accurate attribution of all media and data. clickz.com/actionable-ins…

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AttributeApp @AttributeApp

7 years ago

DGR identifies ROI proof as a growing area of concern. Four in 10 respondents said that proving ROI/attribution was one of their biggest ABM-related challenges, pushing it just ahead of sales and marketing alignment (39%) as the top challenge. marketingcharts.com/customer-centr…

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AttributeApp @AttributeApp

7 years ago

ATTRIBUTION STILL A HUGE CHALLENGE FOR B2B MARKETERS: REPORT chiefmarketer.com/attribution-st…

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AttributeApp @AttributeApp

7 years ago

Why Marketers See Gaps in Their Attribution emarketer.com/content/why-ma…

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AttributeApp @AttributeApp

7 years ago

Join us at the Bay Area Content Meetup for a Multi-Touch Attribution presentation and discussion in San Mateo on October 4th. buff.ly/2wUbw7z

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AttributeApp @AttributeApp

7 years ago

How to Expose Permanent Pardot Marketing Data at the Contact level in Salesforce buff.ly/2vx9DNp

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AttributeApp @AttributeApp

7 years ago

Email, Paid Search Said Easiest to Analyze for marketing attribution; Content & Video Tougher marketingcharts.com/digital-105043…

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AttributeApp @AttributeApp

7 years ago

Measuring marketing performance is both a top priority and a persistent challenge for most B2B marketers: customerthink.com/where-b2b-comp… #MTA #attribution

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AttributeApp @AttributeApp

7 years ago

Multi-touch attribution is the holy grail of the CMO,” said Jon Russo, Founder and CMO of the B2B Fusion Group and Board Member of the marketing operations association MOCCA. “You've got to have this right to gain full-funnel visibility.” demandgenreport.com/features/indus…

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AttributeApp @AttributeApp

7 years ago

Check out @AttributeApp on the Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) - what a time to be alive! - Chief Marketing Technologist chiefmartec.com/2018/04/market… via @chiefmartec

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AttributeApp @AttributeApp

7 years ago

Troubles Organizing Data Prevent Advertisers From Using Preferred KPIs marketingcharts.com/customer-centr… #marketingcharts.com

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AttributeApp @AttributeApp

8 years ago

The customer journey is old news at this point, and attribution conversations have shifted from the last touch to multi touch martechadvisor.com/articles/digit… via @nancy_elle?lang=en

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AttributeApp @AttributeApp

8 years ago

Just 7% of respondents have a robust multi-touch attribution model at the moment, but this is a key priority for 2018, with 69% saying they are focusing on this issue. exchangewire.com/blog/2018/02/1…

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AttributeApp @AttributeApp

8 years ago

The 'must-knows' on how to achieve a data-driven attribution model clickz.com/the-must-knows…

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AttributeApp @AttributeApp

8 years ago

"We predict that if you don’t have a data-driven multi-touch attribution model already, it is likely that you will by the end of 2018" via @ClickZ clickz.com/six-b2b-conten…

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AttributeApp @AttributeApp

8 years ago

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here are six drivers of multi-touch attribution that will play a big role in 2018. clickz.com/6-changes-mark…

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AttributeApp @AttributeApp

8 years ago

How Are Marketers Measuring Ad Effectiveness? Very Few Through Attribution Modeling. - Marketing Charts - although 39% planned to adopt this technique within the coming 3 years buff.ly/2AtsrAM