Chief Data Scientist @BigData2Action

Chief Data Scientist. Use artificial intelligence to turn big data into business research insights for action! bit.ly/30LvcYi New York, USA Joined May 2017

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Analytics Infinity @AnalyticsInfini

6 years ago

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indm…

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Analytics Infinity @AnalyticsInfini

6 years ago

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbus…

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Data Analytics @UgcResearch

6 years ago

This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbus…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

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Data Analytics @UgcResearch

6 years ago

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication/33…

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Big data Analytics @LightBulbOn

6 years ago

@DrLiuBigData It is useful to see how marketing constructs can be operationalized with aggregated variables in a panel data

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Analytics Infinity @AnalyticsInfini

6 years ago

@DrLiuBigData What is the ethical implication of artificial intelligence? Is it fair for giant companies to monopolize the #bigdata of consumer information?

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Chief Data Scientist @BigData2Action

6 years ago

This study ( doi.org/10.1016/j.jbus… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

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Analytics Infinity @AnalyticsInfini

6 years ago

Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indm…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.

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Text Mining and Mktg @MarketingMining

6 years ago

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbus…

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A Data Guy @OceanBigData

6 years ago

Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbus…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

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Life is probabilistic! @MarketingText

6 years ago

The goal of this study (doi.org/10.1016/j.jbus… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

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Text Mining with #AI @MmyDigital

6 years ago

This research project leverages the potential of big data to gain insights on actual customer engagement behavior resulting from a luxury brand's social media marketing activities: doi.org/10.1016/j.jbus…

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Analytics Infinity @AnalyticsInfini

6 years ago

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbus…

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Marketing Professor @DrQuantitative

6 years ago

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbus…