Michelle Nemits @BiocomSFExecDir
Executive Director, Biocom Bay Area. Supporting the San Francisco Bay Area's thriving life science community. biocom.org Bay Area Region, CA Joined May 2019-
Tweets675
-
Followers310
-
Following432
-
Likes3K
Amplify your company's visibility and connect with top talent with @BiocomInstitute’s new Career Hub platform. This exclusive member benefit serves as the premier recruitment platform to diversify and expand your workforce. Learn more: bit.ly/49gTQlF
Our Converge Summit session, "The Future of Clinical Trials: Forging New Pathways Through Regulatory," will feature speakers from Austinpx, @UnlearnAI, @DatavantHQ, @HalloranConsult, and @Amgen. Don’t miss these valuable insights. Apply to attend today: bit.ly/44Ca08N
The California Biotech Industry is a powerful economic force, fueling economic growth by: ‣ Driving $413 billion in economic activity ‣ Generating $66.9 billion in labor income ‣ Securing $5.4 billion in grants provided by the National Institutes of Health.
A tax overhaul proposal in San Francisco is expected to increase taxes for the industry by 17% if passed in November. The gross receipts tax collected in 2022 for the industry was $7.6M and the proposal would increase taxes to $8.9M in 2026. Learn more: bit.ly/3OQG95J
Looking forward to showcasing some of our members next week during #APEC2023SF. Partnering with @BayAreaCouncil to build two great panels on "How #AI is Transforming #LifeSciences" and "Food and Ag Tech Breakthroughs." APEC is going to be epic.
Join @BiocomCA member @ThermoGenesis at the grand opening celebration of their ReadyStart cGMP suites for early stage cell & gene therapy companies on 10/26. Registration is below. Details on the space here: bit.ly/46cs5to
Join @BiocomCA member @ThermoGenesis at the grand opening celebration of their ReadyStart cGMP suites for early stage cell & gene therapy companies on 10/26. Registration is below. Details on the space here: bit.ly/46cs5to
Congratulations to two of our bay area board representatives, Joydeep Ganguly @GileadSciences and Julie Gilmore @LillyPad for their elevation to the Board of Directors. Welcome & thank you to all of our new board members for your contribution to the CA life science community.
Congratulations to two of our bay area board representatives, Joydeep Ganguly @GileadSciences and Julie Gilmore @LillyPad for their elevation to the Board of Directors. Welcome & thank you to all of our new board members for your contribution to the CA life science community.
Attention members: Join us at @NextMedHealth, a unique cross-disciplinary program exploring and catalyzing the future of healthcare and biomedicine. Subscribe to our events or Biocom California newsletters to receive up to $1000 off registration: bit.ly/3RVBvnj
Today's newsletter features: 🪪'Real ID' deadline requirement extended 📣@SBAgov's disaster loan update 🎁Upcoming in-person 'Holiday Market' event 📰Read More:bit.ly/3uqgk1F ➡️Opt-In:bit.ly/2WnJ8rS
Love to see Bay Area member @Vir_Biotech in the top slot, and several other biotechs on the list. @BiocomCA 99 Bay Area companies named in Deloitte's Technology Fast 500 list, including its No. 1 bizjournals.com/sanfrancisco/i… via @SFBusinessTimes
Congratulations to Leslie Arroyo on her appointment to @CityofSSF Deputy City Manager! We look forward to continuing working with her in her new role to support the #LifeSciences in SSF. @BiocomCA
Congratulations to @BiocomCA member CEO @DaphneKoller of @insitro on this well-deserved recognition!
Congratulations to @BiocomCA member CEO @DaphneKoller of @insitro on this well-deserved recognition!
Bay Area: Join us as we hear from local Black biotech trailblazers who are making important contributions to the life science industry during our next Let's Talk About series event. Be part of the conversation: bit.ly/3RGMBL5
Congratulations @CarolynBertozzi on being awarded the 2022 #NobelPrize for Chemistry. Your journey beautifully captures the essence of the #BayArea innovation ecosystem and we are grateful for your contributions to the life sciences. @BiocomCA
Congratulations @CarolynBertozzi on being awarded the 2022 #NobelPrize for Chemistry. Your journey beautifully captures the essence of the #BayArea innovation ecosystem and we are grateful for your contributions to the life sciences. @BiocomCA
JOIN US for a conversation with an amazing panel of Black biotech executives at the Merck facility in SSF. Hear their career journeys & thoughts on the importance of ensuring a diverse workforce developing therapies & diagnostics that serve all patients. bit.ly/3Mc8yAo
We're honored to have co-hosted a nationwide event w/@uspto @US_FDA @KnobbeMartens on navigating patent & regulatory processes for startups. The session was moderated by our DC Office Sr. Director Laure Clark @LaureFabrega and a recording will be available to the public soon.

Biocom California | L... @BiocominLA
974 Followers 526 Following
Dan Gober @BiocomLAExecDir
985 Followers 638 Following Executive Director, Biocom California's Los Angeles office. Supporting the growing LA life sciences community & ecosystem. Likes and retweets are my own.
Biocom California @BiocomCA
8K Followers 2K Following We are California’s leading advocate for life sciences.
David J. Whelan » #L... @djwhelan
3K Followers 3K Following building businesses + inspiring entrepreneurs at intersection of technology health + wellness | @uclaanderson + @stanford | #LongLA
BioMADE @TheBioMADE
2K Followers 2K Following BioMADE is securing America’s future through biomanufacturing innovation, education, and collaboration. Proud member of @MFGUSA
Daniel Kraft, MD @daniel_kraft
53K Followers 8K Following Stanford & Harvard trained MD-Scientist. Founder, https://t.co/1eE8zLPDs1 & https://t.co/YGpenFx8zW, Chair @XPRIZE Health Alliance, @AspenInstitute Fellow, Partner @Continuum_VC
Melanie Cohn @mel_cohn
654 Followers 593 Following Leading Regional Policy & Government Affairs (SD, LA, SF) for @BiocomCA. Loves: vegetables, mutts, manners, adventure, introverts.
Kevin Mullin @kevinmullin
12K Followers 9K Following U.S. Rep. (D-CA15). Defending Democracy, Climate Resilience & an Economy for ALL. Dad of Twins. Hard of Hearing. Warriors🏀/49ers🏈/Giants⚾️ Fan/Retired DJ🎧🎤
Ron Leuty @rleuty_biotech
11K Followers 2K Following #Biotech reporter @SFBusinessTimes; hardcore @Tigers fan; once rolled a 288. Tip me: [email protected], Signal or 415-722-2678. Also find me on bluesky.
Kendalle Burlin O'Con... @KendalleOC
794 Followers 874 Following CEO & President @MassBio, Speaker, Lawyer, @BosBizJournal Movement Maker & @BostonMagazine Influential Bostonian, Board Member @ACSNewEngland & @bostonfdn
Jimmy Jackson @jjaxsd
830 Followers 672 Following Sr Vice Pres & Chief Policy Officer, Biocom Padres Season Ticket Holder ***Likes and Retweets are my own opinion*** I don't respond to unidentifiable accts
TICK_Trader🇺🇸 @Vreakug71090
72 Followers 2K Following 15-30% Monthly | 2 High-Conviction Stocks.Short-Term Gains: 15-20% in Days/Weeks.DM "JOIN" for WhatsApp Alerts. Live Trade Signals • Market Analysis
Vern Orn @VernOrn49854
29 Followers 2K Following
Adeline Russel @ARussel50113
37 Followers 2K Following
Alden Cartwright @AldenCartw51083
23 Followers 2K Following
Siroat @Siroat180298
44 Followers 897 Following
Slysor @SlysorrkOls
20 Followers 724 Following
EmmaBarton @7NTy5HzyjQS0w
69 Followers 7K Following
Kffortoos @KffortoosTEax9
41 Followers 4K Following
Thetewtheas @ThetewtheasxZO
102 Followers 2K Following
Thereson @TheresonaSCE_O
2 Followers 168 Following
KingStreetProperties @KSProp
415 Followers 558 Following King Street is a private real estate owner, operator & developer of life science real estate focused on serving the complex needs of science-based companies.
Darell @morotanina73645
99 Followers 7K Following
Michael Hathaway @hathaway1133
30 Followers 124 Following
Meld @MeldPartners
44 Followers 232 Following We deliver extraordinary results by bringing together the best teams and resources to grow exceptional businesses.
Jessica @kaitomikik30734
18 Followers 1K Following
Richard collins @richardcoll959
17 Followers 426 Following To aspire to be a true gentleman, first of all don't lie to yourself _ just beauty, not elegance - Orthopedic surgeon & physician specializing
Sheila Shorter @sheilaqwl
42 Followers 1K Following Found different beauties from all US states 🙈 They are ready to meet Nudes in profile! Watching this https://t.co/LnSSa9PXHQ
Avance Clinical @AvanceCRO
161 Followers 611 Following Avance Clinical is a full-service global CRO for Biotechs - specializing in delivering quality clinical trials, with globally accepted data
Marian . 🐙🧬🇬... @drbeba82
1K Followers 4K Following @Valkyries and @Warriors fan and Biochemist 'til I die. 74YO! Bruin: '88 &'98 #SFGiants #49ers 42 years Sober Finally retired. Missing Bay Area!
Nageigh @nageigh4960
12 Followers 2K Following Let us replace the worries beforehand with thinking and peace beforehand!
Hilary Norton @Hilary_FASTLink
326 Followers 399 Following Executive Director of @FASTLinkDTLA CTC Commission Appointee 2019
PBSC-INC @IncPbsc
349 Followers 462 Following A leading manufacturer of #Cleanroom, #HighContainment & #MaterialDecontamination products. 🌎https://t.co/v0qYxMSLW3
ThermoGenesis @ThermoGenesis
646 Followers 2K Following We are focused on cGMP manufacturing and automated technologies for cell-based therapeutics, point-of-care, and bioprocessing. #celltherapy #immunotherapy
Biotech Networks @BiotechNetworks
576 Followers 1K Following Connecting life scientists and professionals since 2008, with hubs across the US. @sdbn @sfbionetwork @bcbionetwork @dcbionetwork #biotech #news #jobs #events
Scott Woodward @sbwoodward99
195 Followers 899 Following Life Science Entrepreneur/CxO and Company Builder/Start Up advisor and mentor. Lover of all things science and always quietly building in the life sciences
Peter van Loon @PetervanLoon1
581 Followers 3K Following I have specialized in optimizing IT Value for organizations. I founded It's Value, expert in Technology Business Management, IT Financial Mgmt and FinOps.
It's Value (www.itsva... @ItsValue
495 Followers 4K Following Your IT-finance partner in the digital transformation process, supporting you to improve grip on IT costs, quality and performance and deliver business value
Omicsveu @OmicsVeu
13 Followers 46 Following Experience an accelerated pace of multiplex Spatial Biology with cutting edge technologies and automation.
Minimally Invasive Su... @MalianPadidarMd
153 Followers 705 Following Board Certified IR DR | Founder: Minimally Invasive Surgical Solutions | Minimally Invasive Stroke Foundation | Obesity Institute | DVT Clinic
Dave Barth @heisone14
0 Followers 12 Following
NodeWhisperer @NodeWhisper3r
2K Followers 4K Following Crypto Creator | NFT Curator | Web3 Dreamer | DAO Visionary | Token Analyst
BioBoyScout @BioBoyScout
4K Followers 845 Following Independent Biotech Analyst & Patent Atty. Robert Toczycki, JD, MBA. Developer of online biotech valuation calculators. Chicago native. Opinions my own. RNAi
SVIPLA @SVIPLA_
25 Followers 97 Following Silicon Valley Intellectual Property Law Association. Posting about upcoming events hosted by SVIPLA and others.
Berkeley Startup Clus... @BerkStartups
3K Followers 2K Following The Berkeley Startup Cluster has a mission to make Berkeley a more vibrant, accessible and equitable place for startups to launch and grow.
James Wilson Grace @JamesWilsonGra1
23 Followers 238 Following
Southern California B... @socalbloodbank
132 Followers 587 Following A division of @sdbloodbank serving So Cal hospitals. Irvine Business District Donor Center is now open! (844) 380-5220 #DonateBlood 💪🩸
Carolyn Breedlove Haw... @cehawley
251 Followers 438 Following Scuba newbie, consumer of science, foodie, political nut, Biotech PR for Evoke Canale, my Tweets are my own opinions
Alex Philippidis @AlexWestchester
6K Followers 5K Following Senior Business Editor, Genetic Engineering & Biotechnology News, GEN Edge, and Mary Ann Liebert Inc., New Rochelle, NY. https://t.co/b3rRmjLrzs
Puneet Sarin @PuneetSarinBD
7 Followers 28 Following Worldwide President @BDandco Biosciences. Passionate about illuminating the immune system to advance the world of health. 💪🔬 #proudtobeBD
Biotech @Berkeley @BerkeleyBiotech
162 Followers 331 Following Student organization connecting and representing graduate students from @UCBerkeley interested in biotechnology
Pionyr Immunotherapeu... @Pionyrimmunotx
199 Followers 73 Following Pionyr is a clinical stage company forging new paths in immuno-oncology to dramatically alter the tumor microenvironment and combat cancer.
Biocom California | L... @BiocominLA
974 Followers 526 Following
Dan Gober @BiocomLAExecDir
985 Followers 638 Following Executive Director, Biocom California's Los Angeles office. Supporting the growing LA life sciences community & ecosystem. Likes and retweets are my own.
Biocom California @BiocomCA
8K Followers 2K Following We are California’s leading advocate for life sciences.
John Carroll @JohnCendpts
71K Followers 108 Following 47 yrs before the mast. Invented FierceBiotech, founded Endpoints News w/ 243,000 subs. Devoting time to the big showdown with Merkel cell carcinoma . We'll see
Biotech Hangout @BiotechCH
15K Followers 549 Following Weekly discussion of biotech news w/ @daphnezohar @bradloncar Josh Schimmer @timopler @LifeSciVC, @cngarabedian, & other biotech insiders
BioMADE @TheBioMADE
2K Followers 2K Following BioMADE is securing America’s future through biomanufacturing innovation, education, and collaboration. Proud member of @MFGUSA
Daniel Kraft, MD @daniel_kraft
53K Followers 8K Following Stanford & Harvard trained MD-Scientist. Founder, https://t.co/1eE8zLPDs1 & https://t.co/YGpenFx8zW, Chair @XPRIZE Health Alliance, @AspenInstitute Fellow, Partner @Continuum_VC
Adam Feuerstein ✡�... @adamfeuerstein
120K Followers 780 Following Biotech reporter @statnews. Dog ❤️er. Polk Award winner. #COYS. Said one analyst: The likes of Adam Feuerstein attack viciously. On Signal: stataf.54
Mandy Jackson @ScripMandy
6K Followers 764 Following I am Managing Editor, US Commercial News, for the Citeline Commercial publication Scrip. Views expressed here are strictly my own.
Melanie Cohn @mel_cohn
654 Followers 593 Following Leading Regional Policy & Government Affairs (SD, LA, SF) for @BiocomCA. Loves: vegetables, mutts, manners, adventure, introverts.
Matthew Herper @matthewherper
110K Followers 3K Following Writing and events at STAT. This is biology's century; Every data point has a face. ‘21 Polk Award. Signal: MattHerper.92
MassBio @MassBio
20K Followers 2K Following MassBio is committed to advancing MA's leadership in the life sciences to grow the industry, add value to the healthcare system & improve patient lives.
Helen Branswell 🇨�... @HelenBranswell
206K Followers 2K Following I cover infectious diseases @statnews. 2020 Polk winner. Nieman '11. She/her. #H5N1 #birdflu #Covid #polio #flu, #RSV. Me on Signal: HBranswell.01
Kevin Mullin @kevinmullin
12K Followers 9K Following U.S. Rep. (D-CA15). Defending Democracy, Climate Resilience & an Economy for ALL. Dad of Twins. Hard of Hearing. Warriors🏀/49ers🏈/Giants⚾️ Fan/Retired DJ🎧🎤
Bob Coughlin @BobCoughlin
7K Followers 2K Following Managing Director, Life Sciences @JLL, former @MassBio CEO. Public Speaker, Former MA House of Representatives, Patient Advocate, CF Dad, #PatientDriven
Ron Leuty @rleuty_biotech
11K Followers 2K Following #Biotech reporter @SFBusinessTimes; hardcore @Tigers fan; once rolled a 288. Tip me: [email protected], Signal or 415-722-2678. Also find me on bluesky.
Jimmy Jackson @jjaxsd
830 Followers 672 Following Sr Vice Pres & Chief Policy Officer, Biocom Padres Season Ticket Holder ***Likes and Retweets are my own opinion*** I don't respond to unidentifiable accts
Christina Farr @chrissyfarr
93K Followers 3K Following Managing director at Manatt. GP at Scrub Capital. EIC/host of the health-tech “Second Opinion” & podcast. Mama. Opinions my own.
Big4Bio @big4bio
3K Followers 2K Following Subscribe FREE for daily biohub news covering the Boston, San Diego, San Francisco, Philadelphia, Los Angeles, New York City, Capital Region, and Seattle areas.
Kevin Mullin @RepKevinMullin
6K Followers 446 Following Proudly representing #CA15 in Congress. Father of twins. Husband. Former CA Assemblymember, Mayor, Councilmember, small business owner. @EnergyCommerce
Bruce Booth @LifeSciVC
53K Followers 736 Following Early stage biotech VC. Recovering scientist. Opinions expressed are solely my own and do not express the views or opinions of Atlas Venture.
City of Millbrae @CityofMillbrae
913 Followers 155 Following The City of Millbrae is located on the Peninsula, 15 miles south of San Francisco. More than 22,000 people call Millbrae home.
City of San Carlos @CityofSanCarlos
8K Followers 406 Following Official account for the City of San Carlos, CA- well known by many as the #CityofGoodLiving. Sharing news, updates, and events.
Gabriel Stricker @gabrielstricker
27K Followers 2K Following CCO: @Color Board: @CIRonline Author: Mao In the Boardroom
Vector Laboratories @VectorLabsUS
641 Followers 1K Following Vector Laboratories empowers scientific advances with innovative proteomic and glycomic solutions and custom manufacturing capabilities.
Angie You @Angiejyou
616 Followers 443 Following STEMinist, Biotech CEO Sister, mountain girl and obsessed fur baby mamma #luvrescuedogs
Assemblywoman Cottie ... @AsmCottie
4K Followers 718 Following Proudly representing the 73rd Assembly District cities of Costa Mesa, Irvine and Tustin in Orange County, California.
SPUR @SPUR_Urbanist
26K Followers 3K Following 💡 IDEAS + ACTION FOR A BETTER CITY 🙏 a member-supported nonprofit organization 🔗 https://t.co/6SEU9rEXea Working toward a Bay Area region where all people thrive.
TransForm @TransForm_Alert
5K Followers 1K Following We envision vibrant neighborhoods transformed by excellent, sustainable mobility options and affordable housing.
Seamless Bay Area @seamlessbayarea
5K Followers 2K Following Working towards a unified, world-class transit network in the San Francisco Bay Area. https://t.co/pMDRSWikfq
Biotech2k @Biotech2k1
31K Followers 1K Following Biotech investor for over two decades. Data driven ideas. I study and share my takes on biotech companies.
Diana B. @DLB_BayArea
533 Followers 386 Following policy & community relations, never ending volunteer, strategic planner, animal lover (#adoptdontshop) & a traveler. Opinions are my own.
Michael Fitzhugh @mfitz
3K Followers 3K Following VP, Chief of Media Strategy @LifeSciComms. He/him. Formerly: @BioWorld, @ucbsoj alumn. 我学习汉语.
Andrew Dunn @AndrewE_Dunn
11K Followers 2K Following Senior biopharma correspondent at @endpts | Previously @BusinessInsider @BioPharmaDive | [email protected] | Signal (sources only, no PR): adunn123.30
FiercePharma @FiercePharma
100K Followers 474 Following Pharma’s go-to destination for news & trends shaping approved drugs. Delivering news, revealing insights straight to your inbox.
Yair Einhorn @yaireinhorn
16K Followers 48 Following Science and Innovation. Special interest in BioTech, Pharma, Gene Editing and CRISPR 🧬. Sharing my thoughts & 📊 on the Global Economy & Financial Markets. 📈
Eikon Therapeutics @EikonTX
923 Followers 80 Following At Eikon, we apply advanced engineering, data science and research to the identification of important new medicines.
Yingtsu_BABEC @yingtsu_babec
22 Followers 77 Following Executive Director of BABEC, Bay Area Bioscience Education Community | @BABEC_org| Opinions expressed are entirely my own #BABEC #STEMeducation #scienceteachers
Arc Institute @arcinstitute
37K Followers 57 Following A new scientific institution for curiosity-driven biomedical science and technology.
Katalin Kariko @kkariko
66K Followers 231 Following I am a scientist, working on the therapeutic use of in vitro transcribed mRNA.
Rob Mayeda @RobMayeda
33K Followers 10K Following Bay Area since 2003, (AMS) #1682, SJSU Meteorology Lecturer. Formerly KIRO, KCRA, KSBY, KESQ, KNBC, Arizona Daily Wildcat & Father of twinados 👦🏻🌪️👦🏻🌪️
Senator Josh Becker @SenJoshBecker
3K Followers 362 Following Husband, Dad, Senator. Representing #SD13 in the California State Senate. Senate Social Media Comment Policy: https://t.co/TECP46VPTV
John Carreyrou @JohnCarreyrou
56K Followers 906 Following NY Times reporter and bestselling author of Bad Blood: Secrets and Lies in a Silicon Valley Startup. Ex-@WSJ. Send story tips to [email protected]
Former Mayor Giselle ... @gisellemarie
3K Followers 884 Following Managing Partner at Abundance Network. YIMBY Action board. Former Mayor, State Assembly candidate, and tech exec. Views = mine
Mark Nagales @MarkNagales
704 Followers 548 Following Father, husband, former political staffer, South San Francisco Councilmember - District 2, and Senior Government & Community Representative for BART.
Guy Marzorati 💯 @GuyMarzorati
4K Followers 1K Following Politics @KQEDnews. @SantaClaraUniv alum. Dubs tweets from Section 212. Only The Radio Can Play Me!
Charley Grant @CGrantWSJ
24K Followers 3K Following Former Wall Street Journal reporter, now just a guy on Twitter
The First Amendment @USConst_Amend_I
110K Followers 474 Following I am the First Amendment. I love to tweet about myself. Take advantage of me but please don't violate me. (Parody, obvs.)
CA Fire Scanner @CAFireScanner
121K Followers 942 Following Kiwi tweeting info on California fires. Tweets not official & should not be treated as such. I work for @watchdutyapp. 🇳🇿 Download WD: https://t.co/VCJybwf642
Ken Jeong @kenjeong
945K Followers 4K Following Watch K-Pop Demon Hunters on Netflix! 99 To Beat Series Premiere Weds Sept 24 on FOX!
Secretary Antony Blin... @SecBlinken
2.2M Followers 53 Following This account has been archived. You can follow former U.S. Secretary of State Antony Blinken at @ablinken. For U.S. State Department updates, follow @StateDept.
Chemical Kim ⚗️�... @chemical_kim
2K Followers 60 Following Influencer 🔥Science Educator 🧑🔬 Chemistry Professor 🧪 follow: chemicalkim💨 Ravenclaw 🦅
Dr. Richard Pan 🇺�... @DrPanMD
18K Followers 2K Following Pediatrician, Fmr CA State Senator, advocate for public health (that’s your health) Moved to @drpanmd.bsky.social
Life Science Cares Sa... @LS_CaresSD
119 Followers 95 Following Uniting San Diego’s Life Science companies to fight poverty and social injustice in our community.
Kathryne Cooper @kathryneallegra
989 Followers 1K Following General Partner @JSNovaVC. Investment Advisor @ctipmedtech. Native Angeleno living life by color-coded Gcal🗓. Proud 🌲✌️@Stanford @USCMarshall.
Verge Genomics @VergeGenomics
2K Followers 164 Following We are building the next enduring biotechnology company of the digital age.
Benjamin L. Oakes @BenjaminLOakes
982 Followers 769 Following CEO @scribetx | at the interface of molecular and genetic engineering | designing CRISPR to be safe enough for all
Nicolle Wallace @NicolleDWallace
1.1M Followers 2K Following Mom, dog lover, Host of Deadline White House airing for a couple hours these days on MSNBC
Neil Lareau @nplareau
7K Followers 323 Following Prof. of Atmos Sci. @unevadareno. Mountain WX, Wildfire Plumes, Backcountry Skiing, Frontcountry Dadding. Formerly:@SJSUmeteorology @UUtah @Livermore_Lab @MWObs
North Bay Business @NBBJ
5K Followers 540 Following North Bay Business Journal for Sonoma, Napa, Marin, Solano counties. https://t.co/CgfKfcOXJV
One Workplace @oneworkplace
2K Followers 255 Following Seamlessly integrating furniture, interior construction products, and technology into a larger organic whole, thus improving the very nature of how people work.