CMC2023 @CMC2023_

Whether student or Professor, we all learnt a great deal from #CMC2023. Professor Ian Ryder agrees!

“Communications is not peripheral, but fundamental to the success of organisations and brands” - Professor Chris Hackley #CMC2023

Professor Philip Kitchen shares his thoughts on #CMC2023

Cranfield alumna Deepa Ramanathan gave a great presentation of her thesis titled ‘The influence of scarcity messages on maximizers’ alternative search and choice satisfaction’ at #CMC2023

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Umme Kalsoom received one of the #CMC2023 prizes at @CranfieldUni for ‘Best PhD presentation’ for her work on ‘The influence of augmented reality on brand experience, brand advocacy and purchase intentions’ (Umme Kalsoom, Pantea Foroudi, T.C. Melewar, Alexis Chapman)

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@vtheohar at #CMC2023 conference @cranfieldmngmt the only university in Europe with an airport 🛫

@ChrisPich sharing insights on #political branding from the island of #Jersey @GovJersey @cranfieldmngmt

@Chrishackley delivering the keynote on paratextual #branding @cranfieldmngmt

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We won!!!! Honoured to have won the ‘best working paper’ @CMC2023_ @cranfieldmngmt for our @MktResearchNBS @NBS_NTU research on ‘political brand positioning of party brands in Jersey 🇯🇪’. Amazing! 🥳 - it was a vote winner after all 🎉

Putting the finishing touches to my 2 research papers I’m presenting tomorrow at the annual Corporate and Marketing Comms Conference @cranfieldmngmt but keep getting distracted by this awesome view 🤣

Looking forward to presenting my @MktResearchNBS research on ‘political brand positioning of party brands in Jersey’ 🇯🇪 at CMC Conference @cranfieldmngmt later this morning - hope it’s a vote winner 😂

From politics to sports ⚽️ just about to present 2nd @MktResearchNBS study on ‘Major Sporting Event Brand Identities’ in the context of @UEFA - let’s hope I score with this one and not shown a red card 🤣

The #CMC2023 conference has started! @cranfieldmngmt with @tourky_marwa

Demetrios Vakratsas, Marketing Professor sharing insights on #advertising creativity using #AI the paper is here 👉tandfonline.com/doi/full/10.10…

Sharon Whale from @OLIVER_Agency sharing insights on the seamless #customer experience #cx @cranfieldmngmt

Creative approach to using iconic bridges to differentiate and blend the #brand identity signals

And he’s off! ⚽️🥅🏟️Euro2020, its challenges and opportunities with @ChrisPich @cranfieldmngmt

Prof Sabine Einwiller from @univienna starts the #CMC2023 conference @cranfieldmngmt

Professor Chris Hackley takes the stage on Day 2 at #CMC2023 to give his keynote on ‘Creative Communcation and Paratextual Branding’

Day 2 of #CMC2023 started on a high note with presentations from Professor Sabine Einwiller on ‘Agile Integrated communication’ and Professor Philip Kitchen on ‘Marketing and Marketing communications - Developing Beneficence or Discordant Babel’