Most airdrops fail because they attract hunters, not real supporters. People show up for free tokens, not for what your project stands for.
Once the reward is gone, so are they.
Engagement drops as soon as the airdrop is claimed.
Even worse, there’s often no way to turn these…
Most products don’t fail because of “bad marketing.”
They fail because they never found product–market fit.
Here’s what usually happens 👇
° People try the product once but don’t find real value.
° Retention drops, engagement fades.
Founders think the problem is…
The strongest communities don’t start with hype.
They start with trust.
Trust turns strangers into followers.
Followers into believers.
Believers into a tribe.
Hype fades. Trust compounds. That’s how you build something that lasts.
Everyone runs to influencers.
“Get a big name to shill our token, and we skyrocket.”
But here’s the truth: influencer marketing doesn’t create value.
It amplifies what’s already there.
That’s why so many campaigns flop.
They try to use influencers to cover up weak products,…
When products flop, people love to blame marketing.
But the truth is, if your product doesn’t solve a real problem, if users don’t get clear value, and if it’s not built around their needs, no marketing strategy will ever save it.
Most product find messaging difficult . It's simple as this 👇🏽
Job To Be Done: “When [trigger], I want to [job], so I can [outcome].”
Trigger- ICP's pain
ICP- Ideal Customer profile ( user persona )
Job- what to do ( use case )
Outcome- what the job brings about
GM CT
For months now, people keep asking me the same questions:
“How do I become a marketing person?”
“How do I transition into marketing and actually be good at it?”
So I finally decided to stop repeating myself and draft a simple but powerful roadmap.
It’s a structured Marketing…
For months now, people keep asking me the same questions:
“How do I become a marketing person?”
“How do I transition into marketing and actually be good at it?”
So I finally decided to stop repeating myself and draft a simple but powerful roadmap.
It’s a structured Marketing… https://t.co/wtsT1njeIe
Web3 projects don’t usually die because of competition.
They die because of silent killers.
The ones nobody notices until it’s too late.
Let me break down three of the deadliest:
1. Complicated Onboarding
If it takes a thread or a tutorial to get started… people move.
No one…
Marketing doesn’t start after the product.
Marketing is how the product gets built.
It’s not about pushing your vision, it’s about building what people can’t wait to use.
Happy new month guys.
Why Web3 Projects fail Is not the Tech, It’s the Story
Most Web3 projects don’t collapse because their tech is weak.
They fail because their purpose is unclear.
You can secure millions in funding, assemble a top-tier team, and still fade into the noise.
Why?
Because users and…
Hey Chad's, I'm Zoi your Relatable ◽ Content Strategist & Brand Storyteller.
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