Cherian Biju @Chekunthala
Co-founder https://t.co/AML7v8jodh | Size-inclusive ethnic fashion rooted in India's crafts | Manufacturing to marketing, all under one roof lobhadeepthis.com Kochi, Kerala Joined October 2023-
Tweets2K
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Followers1K
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Following1K
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Likes17K
With the new GST slabs, apparel pricing between ₹2500-3000 makes no sense. You either stay under ₹2500 (5% gst) or price above ₹3000 (18% gst) where you actually keep some extra margin.
So it lined up with Thiruvonam. Couldn’t ask for a better reason to celebrate ✨ Party Mode ON!
So it lined up with Thiruvonam. Couldn’t ask for a better reason to celebrate ✨ Party Mode ON!
Customers like her make our day ♥️ She even thanked our AI bot along with the CS executive.
Customer placed a COD order, refused delivery, and now wants a cash refund for money they never paid. Even commenting on Facebook about it 🤦♂️
the rise before the fall
the rise before the fall https://t.co/CGeFpVe5Ui
@Chekunthala I can agree having travelled across kerala recently. Kozhikode boys were more well dressed and upto the trend than I have seen in bangalore. Insane appetite and underrated play
Many people from the North who haven’t visited Kerala can’t fully comprehend this: in almost every major town here, you’ll find at least 2–3 textile showrooms of 50,000+ sq. ft. each. Take Ernakulam for example, it easily has 10+ stores of that scale. Then you have giants like…
Many people from the North who haven’t visited Kerala can’t fully comprehend this: in almost every major town here, you’ll find at least 2–3 textile showrooms of 50,000+ sq. ft. each. Take Ernakulam for example, it easily has 10+ stores of that scale. Then you have giants like…
Every D2C Fashion brand out there.
Just came across a Kerala based d2c fashion brand doing ₹7Cr+ in monthly sales just on Shopify with only organic content. All they sell is to Malayalis. The founder just shows up on video and talks through the products. The scale India is capable of is unimaginable.
Don't let this distract you from the fact that Kerala Paddy and Wetlands Conservation Act, 2007 is a draconian law that has no place in a land scarce and non-agrarian state like Kerala. People who weaponize bad laws should not be celebrated.
Don't let this distract you from the fact that Kerala Paddy and Wetlands Conservation Act, 2007 is a draconian law that has no place in a land scarce and non-agrarian state like Kerala. People who weaponize bad laws should not be celebrated.
Solved our Shopify billing issue after speaking to 4 customer service agents. Here are five things I noted: 1. You generally get better support advisors after 3-4 pm IST. 2. Always keep an eye on your Shopify bills. If there’s a billing issue and you raise it at least a day…
Solved our Shopify billing issue after speaking to 4 customer service agents. Here are five things I noted: 1. You generally get better support advisors after 3-4 pm IST. 2. Always keep an eye on your Shopify bills. If there’s a billing issue and you raise it at least a day…
A top stylist just asked for our block print salwars for a leading South Indian actress' upcoming movie 👀 Shared our website catalogue, and they asked for a lookbook, so I'll be living on Canva for a bit. Also realised most of our block print kurtas are sold out..speeding up…
Razorpay works well when everything is smooth. The problem is when something breaks, resolutions take forever. I’ve had an issue with one of the banks in NetBanking on the PG side that hasn’t been fixed for 4 months. I follow up every week but it just keeps escalating to a new…
Razorpay works well when everything is smooth. The problem is when something breaks, resolutions take forever. I’ve had an issue with one of the banks in NetBanking on the PG side that hasn’t been fixed for 4 months. I follow up every week but it just keeps escalating to a new…
More founders who run their own ad accounts need to understand incrementality. I still see people saying their retargeting campaign is working, when in reality it’s mostly taking credit for what prospecting already did. The question is whether retargeting is actually driving…
Threadly reminder to all Malayalis that we need to scrap the Kerala Paddy and Wetlands Conservation Act yesterday.
Threadly reminder to all Malayalis that we need to scrap the Kerala Paddy and Wetlands Conservation Act yesterday.
Just realised this morning, if this plays out, we’ll end up accumulating GST input every month. Meta ads at 18% vs our 5%.
Just realised this morning, if this plays out, we’ll end up accumulating GST input every month. Meta ads at 18% vs our 5%.
For non-Plus merchants, I’ve noticed that Shopify Support Advisors at night tend to be more effective than those during the day, faster escalations and quicker routing to the right teams.
The revolution will not be televised ✊
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