CommSense @CommSenseROI

We’re a fully domestic bilingual, bicultural contact center helping organizations better communicate with Spanish-speaking audiences in the U.S. commsense.com Aguadilla, Puerto Rico Joined December 2014

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CommSense @CommSenseROI

7 years ago

Numbers to know: 84% of Hispanic millennials are living in a house with children under the age of 18 (vs. 62% of non-Hispanic millennials) ow.ly/Wvai30k9kUa #hispanic #millennials #generations

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CommSense @CommSenseROI

7 years ago

A variety of factors make this a key moment for #Latinas as consumers. They include age, increasing household income, larger household size, and the fact that children are more likely to be present in their homes. ow.ly/7FlH30k9kOC #consumerinfluence

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CommSense @CommSenseROI

7 years ago

88% of contact centers say customer service/experiences are the main driver of growth (up from 71% in 2015) ow.ly/OPwT30k9kKv #contactcenters #customerexperiences #statstoknow

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CommSense @CommSenseROI

7 years ago

In 2017, U.S. #hispanics formed 265,000 new households—accounting for 28.6% of total household growth across the country ow.ly/265830k9kHP #hispanics #homeowners #bignumbers

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CommSense @CommSenseROI

7 years ago

80% of U.S. population growth between 2015 and 2020 will come from minorities—with Hispanics accounting for 50.6% of this growth ow.ly/pEUO30k9kCg #hispanic #population #buyingpower

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CommSense @CommSenseROI

7 years ago

Auto purchases by Hispanic buyers are on track to double from 2010 to 2020, growing at a pace of 116% ow.ly/1mdK30k9kwJ #hispanics #statstoknow

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CommSense @CommSenseROI

7 years ago

DYK: Hispanic parents are almost 40% more likely to bring their kids along to the grocery store ow.ly/trBh30k6UPA #hispanicmarketing #parents #stats

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CommSense @CommSenseROI

7 years ago

A trio of stats on the U.S. Hispanic population that may surprise you. ow.ly/2LUd30k6UMF #hispanicmarketing

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CommSense @CommSenseROI

7 years ago

Don’t assume just using Spanish is all there is to Hispanic marketing. ow.ly/Kedm30k6UGZ #multicultural #hispanicmarketing

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CommSense @CommSenseROI

7 years ago

Integrating cultural insight into marketing enables brands to provide more emotional resonance. ow.ly/11wZ30k6UBx #hispanicmarketing

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CommSense @CommSenseROI

7 years ago

Called Copa de la Diversión (translated as “Fun Cup), the 33 participating teams worked with their local Hispanic communities to develop alternative team brand identifies to represent the region’s Hispanic heritage. ow.ly/pNA130k6Uy3 #hispanicmarketing

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CommSense @CommSenseROI

7 years ago

CNN en español aims to get a better sense of how many Americans are watching the network. ow.ly/3t1330k6UtS #CNNenespanol #ratings #hispanic #spanish #viewers

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CommSense @CommSenseROI

7 years ago

DYK: At an average household size of 3.25, #Hispanics have the largest household size of any racial or ethnic group in the U.S. ow.ly/vpwq30k6Ung #homeownership #stats #marketing

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CommSense @CommSenseROI

7 years ago

#Hispanics have helped fuel growth of the home market in the United States over the past two decades—and their numbers continue to look strong. bit.ly/2rYMhOS #homeownership

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CommSense @CommSenseROI

7 years ago

Hispanics are the only racial or ethnic group that’s homeownership rate has increased for three consecutive years. ow.ly/2bBn30k2XO7 #hispanic #homeowners

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CommSense @CommSenseROI

7 years ago

Not every #marketing message translates smoothly from one language or culture to another. ow.ly/Refw30k2XJu #lostintranslation

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CommSense @CommSenseROI

7 years ago

U.S. Hispanic homeowners have accounted for 46.5% of overall homeownership growth since 2000. ow.ly/fXwI30k2XF2 #hispanic #homeowners

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CommSense @CommSenseROI

7 years ago

How can you manage all the necessary channels to communicate with customers effectively? ow.ly/cH6W30k2XvN #customercommunication

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CommSense @CommSenseROI

7 years ago

Research shows there are search differences between Bilingual, English-dominant, and Spanish-dominant Hispanics. ow.ly/pTjo30k2XpW #hispanic #bilingual #googlesearch