CompassDTC @CompassDTC
Driving small & midsize CPG brands to DTC success with precision analytics, bold strategies, and unstoppable growth. compassdtc.com Colmar, PA Joined December 2024-
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RFM tells you what customers do. Surveys reveal why they do it. New post on using surveys to segment smarter & retain longer: 👉 zurl.co/T2rzs #DTC #EcommerceTips #CustomerSegmentation #Surveys #RetentionMarketing #SmallBizMarketing #CompassDTC
Increasing AOV shouldn't feel like a sales push. The smartest DTC brands use bundling, checkout cues & curated suggestions to grow order value without annoying customers. zurl.co/TWMqY #AOV #DTC #Ecommerce #MarketingTips #CompassDTC
Want to see what hypertargeting looks like in action? We illustrate how a small DTC coffee brand could use local data to boost engagement and lower acquisition costs. ➡️ zurl.co/RsY9d #DTCmarketing #CPGbrands #Hypertargeting #DigitalStrategy #LocalData #CompassDTC
Most wineries overlook simple chances to capture valuable insights into their patrons’ preferences and buying habits. | Wine Industry Advisor Expert Editorial by Alex Caffarini #wine #wineindustry wineindustryadvisor.com/2025/07/08/dro…
Are your ads working—or just working you? 📊 Learn how DTC brands use Marketing Mix Modeling to find what’s actually driving sales. 👉 zurl.co/Qt3Zg #MMM #DTCMarketing #MarketingMix #MarketingAnalytics #CompassDTC #CPGStrategy
Simple marketing wins for wineries 🍷 Use the data you already have to sell more wine + keep your best customers. 🎥 Quick interview here: zurl.co/7cBDZ #DTCWine #WineClub #WineMarketing
How much customer data are you leaving on the table? 🍷 Simple ways to turn everyday tasting room + club data into more wine sales: 🎥 zurl.co/QR3Na #WineMarketing #DTCWine #SellMoreWine #WineIndustryInsights #WineBusiness
Are you missing easy opportunities to sell more wine? 🍷 Many wineries collect valuable customer data every day — in the tasting room, through their wine club, and online sales — but never use it to grow sales or loyalty. In this 22-minute interview on WinePro Marketplace,…
📈 Wineries: Want a better handle on your best customers? CompassDTC founder Alex Caffarini shares how to apply RFM (Recency, Frequency, Monetary) analysis in his new WIN Advisor article: 👉 zurl.co/CcAss #WineMarketing #WineBusiness #RFMAnalysis #DTCWine…
📬 Direct mail isn’t dead—it’s your DTC brand’s secret weapon. Learn how to use it in your omnichannel mix—and make it pay off: 👉 zurl.co/LZfAw #DTCMarketing #DirectMail #OmnichannelStrategy #MarketingAnalytics
Before you launch your product—TEST it! 🛠️ Insights from prelaunch testing can improve Product, Price, Promotion & Place. Here’s how: zurl.co/1HEx1 #MarketingTips #4Ps #GoToMarket #ProductLaunch #MarketResearch
Customers don’t churn suddenly—they fade. 📉 Less frequent buys. No email opens. Lower engagement. Spot the signs early with churn modeling. Retention costs 6x less than acquisition. 👉 zurl.co/YzHb6
A/B testing isn’t just for tech giants. Learn how small DTC brands can use data to sharpen creative and boost clicks: zurl.co/X08nJ #DTC #ABTesting #MarketingTips #EcommerceGrowth
This is an event one of our winery clients did recently. Looks like a good time was had by all. Way to Go @Chappellet_wine
This is an event one of our winery clients did recently. Looks like a good time was had by all. Way to Go @Chappellet_wine
Small CPG brands don’t need to outspend the giants—they need to outsmart them. 💡 Learn how to compete on the shelf and online by turning your data into strategy. 🧠📊 🔗 zurl.co/7s3uO #CPG #DTC #RetailStrategy #SmallBusiness
No two retailers behave alike—so why do your forecasts act like they do? Customize your CPG forecasts by retailer and store to reduce stockouts and boost sales. Read more: zurl.co/XcnuX #CPG #RetailForecasting #Analytics #DTC
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