Consumer App Lab @ConsumerAppLab

Writing about consumer apps, growth hack, UI/UX, and product management for b2c apps. consumerapplab.substack.com San Francisco Joined April 2025

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Consumer App Lab @ConsumerAppLab

3 months ago

A Field Guide to Scaling Creator Tools: he Creator Tool Playbook Behind [untitled] and CapCut consumerapplab.substack.com/p/a-field-guid…

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Marc Lou @marc_louvion

3 years ago

7 years as an entrepreneur and 1 takeaway: Ship more

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Consumer App Lab @ConsumerAppLab

3 months ago

How Top Apps Hack Human Behavior: Inside the Retention Playbooks of Netflix, Duolingo, and More consumerapplab.substack.com/p/how-top-apps…

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Consumer App Lab @ConsumerAppLab

3 months ago

Soundmap Playbook: How collectible music, trading loops, and niche fandoms turn discovery into Gen Z status consumerapplab.substack.com/p/soundmap-pla…

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Consumer App Lab @ConsumerAppLab

3 months ago

Looking for X growth specialist, someone to grow my substack together with me. DM me if you’re down #hiring

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Consumer App Lab @ConsumerAppLab

3 months ago

How Facebook, Uber Carshare, and Starbucks Turn Moments of Friction into Habit-Forming Loops. consumerapplab.substack.com/p/beyond-the-f…

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Consumer App Lab @ConsumerAppLab

3 months ago

🧠 The psychology of loading time, visualized: < 1 sec → Users barely register the wait. No need to fill time. 1–3 sec → Attention spikes. Use indeterminate spinners to suggest progress. 3–10 sec → Friction begins. Switch to determinate indicators — show motion and momentum.…

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Consumer App Lab @ConsumerAppLab

3 months ago

Snapchat founder Evan Spiegel once said: “Great products come from solving your own problems.” While most social apps chased likes, he focused on trust and intimacy. Ephemeral messages weren’t a gimmick — they reflected a deeper belief: Not everything needs to be permanent to…

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Consumer App Lab @ConsumerAppLab

3 months ago

France’s viral couple app Cray Cray wants to make it in America. 💞 600K couples 📉 DAU? Still warming up 📢 Now hiring U.S. TikTok creators: 30-sec videos, $500/month 🧠 Strategy: reaction face → app screen → loop This isn’t just a love app—it’s a market test.

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Consumer App Lab @ConsumerAppLab

3 months ago

👼 RIP Duolingo? The AI language app war is heating up fast: – Praktika: AI avatar tutors, 1.2M MAU – Talkpal: GPT-powered, 50+ languages, 3M users – Univerbal: User-generated convo topics + RPG-like level system Honestly… chatting with GPT might be all I need now. 📉…

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Consumer App Lab @ConsumerAppLab

3 months ago

Apps That Nail Haptic Feedback — And Are Worth Studying 👇 🧘 Reflectly A journaling app that uses haptics to soften the emotional tone of check-ins. Each tap and transition is paired with a gentle pulse, mirroring the app’s meditative vibe. It makes reflection feel more…

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Consumer App Lab @ConsumerAppLab

3 months ago

How to Grow Your App with Share-Worthy Moments 1.Spotify Wrapped 🎧 Just by turning users’ habits and year-in-review into a visual card… → Over 90 million people shared their “Wrapped” on social media. 💡 Tip: Turn user achievements into cards—like total usage, top 5…

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Consumer App Lab @ConsumerAppLab

3 months ago

Tried Cosmos — the AI-powered Pinterest for creatives — and it blew me away. 🧩 Save inspo via Chrome extension 🎨 Instantly tagged by AI: color codes, styles, motifs 🔍 Search by color palette or natural language This is how creative workflows should feel. Feels like Notion…