Matthew Pink @Content_Matthew

#Content and #creative strategist. Need help with content, #editorial, #comms, #digital? Hire me 👉 [email protected] matthewiscontent.co.uk Bristol, UK Joined May 2018

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Matthew Pink @Content_Matthew

6 years ago

🕵️‍♂️🕵️‍♂️🕵️‍♂️ I was asked to write a blog about eyebrow-raising things a #content audit can reveal so I made it about detective fiction because of course I did 🕵️‍♂️🕵️‍♂️🕵️‍♂️ imcontent.co.uk/five-surprisin…

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Matthew Pink @Content_Matthew

6 years ago

Excellent use of the medium to enhance the power of the message

Solace Women's Aid @SolaceWomensAid

6 years ago

Excellent use of the medium to enhance the power of the message

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Matthew Pink @Content_Matthew

6 years ago

Quite revealing in more ways than the writer(s) probably thought

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Matthew Pink @Content_Matthew

6 years ago

Bit late to this but nice to see someone writing your mind onlydeadfish.co.uk/only_dead_fish… TY @neilperkin

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Matthew Pink @Content_Matthew

6 years ago

Pretty amazing that they pulled this off behance.net/gallery/519420… Hope it got/gets the earned reach it deserves

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Matthew Pink @Content_Matthew

6 years ago

Useful glossary of content-related terms for Christmas (for when you get into those bewildering conversations with hyped up client services and, sometimes, clients) kontent.ai/glossary

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Matthew Pink @Content_Matthew

6 years ago

Well. This is easily one of the best vids of the year. Well done that man. Well done that brand.

Michael Spicer @MrMichaelSpicer

6 years ago

Well. This is easily one of the best vids of the year. Well done that man. Well done that brand.

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Matthew Pink @Content_Matthew

6 years ago

Ruh roh theguardian.com/politics/2019/…

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Matthew Pink @Content_Matthew

6 years ago

Good, honest and realistic interview about approaches to branded video content with @graham_hayday thebcma.info/bcma-members-b…

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Matthew Pink @Content_Matthew

6 years ago

Well trying to ID 1 deciding factor in a context like this is futile. They *were* a massive factor in UK's Brexshit self-immolation. That's because the 'ads' weren't ads; they were misinfo/simple lies - targeted accurately at the right frequency to activate the prev disengaged

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Matthew Pink @Content_Matthew

6 years ago

"Leaning in" is the new thing to say isn't it

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Matthew Pink @Content_Matthew

6 years ago

This article on web language becoming a genre in itself is actually brimming with nickable, ready-formed insights about channel and platform behaviours amp.theguardian.com/books/2019/oct…

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Matthew Pink @Content_Matthew

6 years ago

Sigh

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Matthew Pink @Content_Matthew

6 years ago

Heartening to see a pitch idea go through the 'cold kipper slap of reality' test, make it through dev, and then garner enough evidence to win awards dadiawards.com/the-dadi-award…

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Matthew Pink @Content_Matthew

6 years ago

Anyone think of commercial (ie not charity) social media campaigns/strategies where the CTA is to make a call?

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Matthew Pink @Content_Matthew

6 years ago

😆 Just looking into UGC, ads, content and social in travel for some strategic platform-building and came across this for the first time 👉 youtube.com/watch?v=y_PpnU…

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Matthew Pink @Content_Matthew

6 years ago

I think it might be actually 'You're not you when you're hungry'

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Matthew Pink @Content_Matthew

6 years ago

The general public can genuinely like advertising, despite what the naysayers say. Case in point 👉

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Matthew Pink @Content_Matthew

6 years ago

Anybody know where I can get industry benchmarks for social metrics like virality rate, applause rate and amplification rate? @TheSocialChain @socialbakers @Hootsuite_Help @crimsonhexagon @Brandwatch @wearesocial ???