Martin Sayers @CopyArms
20+ years selling with words. Showing copywriters how to boost copy and career. Join the hordes in my virtual pub, The Copy Arms - https://t.co/hdkYEmSyas mscopy.co.uk Cambridge, UK Joined October 2023-
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Unrealistic claims in copy are a dangerous game, as they destroy credibility. The most powerful copy is grounded in truth, speaking to real struggles and offering realistic solutions. More simple copy tips in The Copy Arms – hit the link in my bio.
Look Ma, I did a podcast! Brave New Word is by copywriters, for copywriters. To listen, hit one of these links: Spotify: open.spotify.com/show/1qYVk8dvf… Apple: podcasts.apple.com/us/podcast/bra… Pocket Casts: pca.st/wuwz2asd Acast (our host): feeds.acast.com/public/shows/b…
This is copy that saves lives. It’s not often I post about urinals, but what’s written here is so powerful: “Blood in your pee? Contact your GP practice.” Talk about targeting your market. Hats off to everyone at the @NHS involved in this campaign. You are life savers.
Do this before you send any copy anywhere: Read it back from the point of view of the reader and, after every sentence, ask yourself if it adds anything. If it does – keep it in. If it doesn’t – chop it out. You’ll be surprised by how much waffle you have in your copy.
This man raped a woman but was referred to as ‘she’ in court because he’s decided to identify as a woman. Why do the authorities play along with this insulting nonsense? There is no ambiguity at all. It’s an obvious farce. So why do they do it?
A poor email subject line kills your chance of getting things done. This applies to anybody sending any type of email - not just marketers. So, If you're sending an email that needs to be opened and acted upon, then think like a (good) copywriter. Stop it with the 'Quick…
The copywriting Agony Uncles have hit the airwaves… A while back, my copy mate from New Zealand – @HaydenMaskell – suggested we do a podcast together. And, lo and behold, we made it happen! Actually, Hayden made it happen – but I did lend my voice at least… Anyway, Brave…
The copywriting Agony Uncles have hit the airwaves… A while back, my copy mate from New Zealand – Hayden Maskell – suggested we do a podcast together. And, lo and behold, we made it happen! Actually, Hayden made it happen – but I did lend my voice at least… Anyway, Brave New…
Jack Daniels, American Express, Nike 3 iconic brands in very different sectors. One shared secret to success: Brilliant copywriting. Here are 10 copywriting tips to help you drive your own growth:
You’ve got to love Aussies. Someone from Coolangatta, who subscribes to my email newsletter, sent me this pearl: Hi Martin You clever bastard! Out of all the junk that clutters my inbox, I always pick out yours Why? Because you cut through all the shit and just give sound…
If you sell anything to anyone, do yourself this big favour: Show your website - or an email, sales letter etc - to someone who knows nothing about your business. Then ask them to tell you what you do. If they can’t, you’re in trouble. And I reckon that most people are…
David Ogilvy once said this: "The consumer isn't a moron. She’s your wife." His wider point was that you must not doubt your customer’s intelligence – or try and get away with false advertising and inane copy. He said this 60-odd years ago but it’s more relevant today the…
Why you should NOT buy Copy Legend. There are plenty of reasons to invest in my copywriting course – Copy Legend. Not least that I’m pulling it on Sunday – so you've less than three days to secure your copy. But it’s not for everyone. You should probably avoid it if: 👉…
Use these 14 words to make your marketing stronger and more persuasive: Introducing New Free Secret Discover You Confessions Fear Magic Quick Easy Simple Danger Heffalump (OK, I'm not sure about the last one - but give it a go anyway 😏 )
Has this happened to you yet? If not, it will... I reached this milestone in 2012. By that time, I’d been paid for my words – in one form or another – since 2001. And I’d been a full-time freelance copywriter since 2008. I also had a baby in 2012. Or rather, my wife had a…
The Lazy Copywriter’s Way to Riches: I used to work hard as a copywriter – way harder than I do today. And for much less money. Years back, I went through a stage when I barely left my des, as I was furiously cranking out blog posts, articles and web pages. All for a few…
Jenny Bradley @JennyBradley556
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MrMenno 🏳️�... @MrMennoTweets
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