Wannabe a copywriter?
Take a pledge to write one ad and one sales page everyday.
It's not easy.
Writing a sales page is hell of a task but it will make you a lot better.
Do it for 30 days.
You'll be a different person.
You'll never know if it'll work unless you get feedback by testing it in the real world.
Spend few bucks.
Test the copy.
Working?
Great. Go ahead and spend more.
Not working?
Scrape it.
Test another one.
Then another one.
Another one.
Do it until you find that one.
Don't detail your product too much in the copy.
It will only bore the people.
Let them figure out the details themselves by visiting the sales page.
Just give them a good enough reason to click and visit the sales page.
That's all you need to do.
Why do you think niching down is important?
Why can't you just explore the industry until you find something you connect with?
Why do you wanna force an industry onto yourself before you know it?
Why?
I've helped one of my client get sales from a list that was inactive for almost an year.
How?
The Fans.
We made fair amount of money but those came only from the 1% of the audience in the list.
Build more Fans.
Nurture your Fans.
They are your biggest assets.
AIDA and PAS are good as training wheels but don't let them bind you or your copy.
Understand Context.
Study copywriting elements.
Think Beyond templates.
No one's gonna pay you good money for a template.
Understand this.
Bungee Jumping is exciting to me but it's not a big deal.
Coz. I've done that a few times.
Skydiving is exciting to me, but it's also a big deal.
Your BIG IDEA should be SKYDIVING, not Bungee jumping.
Refine your IDEA until you get there.
I work with a supplement company and we had one of our customer reply to our email with this:
"Can you tell how to workout and make good body?"
Yes. That was his question.
We understood that a major chunk of our audience comes from Tier 2, Tier-3 cities and they don't have…
Money Twitter is primarily a networking app for me.
I love talking to people over here.
You won't find such great energy, attitude, and mindset elsewhere.
Blessed that I am a small part of it.
You are selling a spoken english course.
But your course is the same as everyone else.
No USP.
No Unique Mechanism.
Nothing.
What'd be your first approach?
When you say "can you give me a testimonial?"
Do you expect something negative?
This is why testimonials is basically asking your existing customers to ask other people to buy your product by either over exaggerating the experience or straight up lying about it.
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