Plain text email marketer | D2C e-com brands that genuinely make people's lives better | That's you? DM me "Emails" I'll audit your accountcalendly.com/karthik_emails… Book a call here➡️➡️Joined November 2023
The only BFCM guide you'll need to be ready for 2024" - said 10 email subject lines I've read in the last 10 days.
Where has the originality gone, people?
C'mon, we're better than this
Here's a tip for (almost) every DTC brand out there:
1/ If you're a consumable, offer a subscription model, per month, these many products.
Give more variety, give more freedom for your consumers to choose.
This will also tell you which product is their favorite.
2/ If yours…
90% of the ecom brands that landed in my spam folder had the same problem:
Image quality and size optimization.
They're either too big to load or they're not linked properly.
1-Step Solution:
Test run to your email to see what images are loading and what aren't.
Go to your…
If you're an e-commerce brand owner
Write your welcome email series like this:
1/ Welcome discount: An incentive to entice them
2/ Story From Founder: Making a human connection
3/ Us vs Them: What makes you different (USP)
4/ User Generated Content: Customer Testimonials and…
The primary mistake I see Ecom brand owners make with their marketing efforts:
Not having a backend offer.
Here's how the process looks like:
1/You spend money on ads,
2/They go to your website,
3/Maybe they like a product,
4/Maybe they buy
Or
5/Maybe they need some more proof…
There's a word that keeps CEOs, Ecom Owners, Coaches, Creators, any business owners UP at night.
The word that they lose their sleep over.
The word that makes them nervous and excited all at the same time.
This SINGLE world is possible for Millions, maybe billions of dollars…
Let's talk about the elephant in the room, BFCM.
If I were an Ecom brand,this is what I'd do:
1/ Modify my website including my pop up form to showcase BFCM and a bigger discount than general.
Here's one thing I would 100% avoid,
Putting an asterisk on the discount.
DON'T DO…
Tips to write a great welcome email:
(Use these & watch your sales go up!)
1/ Personalization is key.
Use it either in the Subject Line or Preview text,
coz that's the first thing they see.
2/ Don't use the f-word.
No.
Not the word you think.
It's Family.
The Majority,…
Using a world renowned topic as your subject line
Is a great way of getting your readers to open.
Example,
@seancanela sent an email a while ago,
With the subject line:
"Thanos was right"
I know he was.
But knowing Sean's emails,
I was 99% sure he's gonna
Connect thanos…
Dear friend,
Do you have an undead email list, an amazing product, and a drive to help as many people as you can with your product?
You're in the right place.
After researching 200+ brands,
I can safely say they're leaving money on the table.
A lot of it, if I'm being…
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