At the beginning of 2024 we had the great privilege to start working with @redthread as their brand and organisation evolved from a youth violence intervention charity to an organisation supporting young people to lead healthy, safe and happy lives, safe from violence and exploitation. During the earlier stages of the project we spent time meeting their colleagues, trustees and front line workers to truly understand the organisation and the incredible work they do and the impact it has on young people. From here we started to develop the brand strategy, messaging, visual identity, and eventually the website. The new look and feel brings to life the work that Redthread does. The bold, clear design and language reflects their tenacity and determination. It better reflects the communities that Redthread work with, shining a light on the experiences of young people, and the dedication of the Redthread staff who are by their side. The website is now easy to navigate and clearly amplifies the work they do - from healthcare based services, to staff training and policy creation. Importantly it also provides clear direction to young people and clinicians who may visit the site looking for urgent help. Visit redthread.org.uk to find out more about their transformative youth work, innovative training and policy priorities. #brand #design #copywriting #website #development #redthread #charity #youthwork
