DTC Direct 📦 @DTC_Direct_
Daily insights on DTC & Ecomm (plus the occasional obligatory meme). Follow to Level-Up Your Marketing: Joined March 2024-
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Your knowledge of a local market is a huge competitive advantage. When Albert's Schloss wanted to launch their Liverpool location after expanding to Birmingham, they needed lead generation and mailing list building before the grand opening. Serotonin developed a multifaceted…
Niche products WIN. Go small. Hyper targeted audience for a very specific pain point. Once you establish that, you can branch out 💯
How are things looking for you in light of the changes to Ecom in 2025?
Look beyond vanity metrics. Where are you seeing real conversations? Are people commenting on your newsletter? Reposting your podcast? DMing you after an IG Story? Pay attention to where your audience is talking back, not just scrolling past. If you’re showing up in a place…
Don't sleep on email... Personalized, value-driven emails can nurture your customer relationships and drive repeat purchases.
One of the key aspects of long-term success is this: Maintain a balance between acquisition and retention. While gaining new customers is important, retaining existing ones is often more cost-effective and can lead to higher lifetime value.
Be clear about your values, sourcing, and processes. Customers appreciate honesty and are more likely to stay loyal.
Simple improvement for conversions -- Offer incentives for referrals. Happy customers can become your best marketers when they're encouraged to share their positive experiences.
If your website isn't mobile optimized, NGMI Make your website mobile-friendly. With the majority of shoppers using their phones, a seamless mobile experience is crucial.
Pro-tip: Use retargeting ads to reach potential customers who have shown interest but haven't made a purchase. It's a subtle reminder that can drive conversions.
Always Be Testing A/B testing can help you find the optimal price point that maximizes profit and appeals to your target market.
DTC Tip: Highlight your unique selling points. Clearly communicate what sets your product apart from the competition.
The best brands continuously gather customer feedback. Use surveys and reviews to understand what's working and what needs improvement.
Focus on building a community around your brand. Community compounds Engage with your customers on social media, host events, and create content that fosters a sense of belonging.
REDUCE FRICTION A smooth, hassle-free checkout can significantly reduce cart abandonment and increase conversions.
If you aren't sure where to start marketing Experiment with influencer partnerships. Choose influencers who align with your brand values and have genuine connections with their audience.
Eminent_minds @minds_eminent
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Forbes @Forbes
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