Darrell Cuthbert: Freelance Copywriter @DarrellCuthbert
•Full website content copy decks •Content for new pages/sections, content expansion/refresh, etc. •Blog posts/resource articles/SEO target pages darrellcuthbert.com Durban, South Africa Joined July 2010-
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Techie friends... How do I disable Copilot in Microsoft Word? I don't use it, probably never will, and it kind of annoys me that it's on by default. I can't find a simple way to toggle it on or off from the ribbon icon (a la Grammarly). TIA
Three Things Adding More Quality Content to Your Company Website Will Do for Your Business & Three Types of Content You Should Have on Your Company Website. darrellcuthbert.com/blog/33-why-yo…
Every industry has its jargon, right? In this list I've collected many of the copywriting, website content writing, content marketing, and general marketing terms I've encountered and worked with over the last 15 years as a full-time freelance writer. darrellcuthbert.com/glossary.html
White papers are a powerful tool for lead generation, especially in B2B marketing. They allow you to dive deep into a specific topic, offer valuable insights, and highlight your expertise. darrellcuthbert.com/blog/create-wh…
Your website may have a stunning design and compelling copy, but if your calls-to-action (CTAs) aren’t grabbing attention you are probably losing out on conversions. darrellcuthbert.com/blog/write-cta…
To check that your content marketing strategy is working you need to measure the right metrics. Tracking content marketing metrics allows you to understand what’s working, what’s not, and what areas need improvement. darrellcuthbert.com/blog/use-conte…
By tapping into feelings like excitement, fear, trust, and even nostalgia, you can create copy that resonates with your audience on a deeper level, making them more likely to act. darrellcuthbert.com/blog/emotional…
A well-maintained business blog can be one of your most powerful marketing tools, driving traffic to your website, generating leads, and establishing your business or personal brand as a thought leader. darrellcuthbert.com/blog/your-busi…
Using Subheadings to Improve Website Engagement When visitors arrive on your website, they often skim through the content instead of reading it word for word. Studies have shown that most users read only about 20% of the text on a webpage. darrellcuthbert.com/blog/using-sub…
Repurposing Content Maximises Its Value Creating high-quality content requires time and effort, but it doesn’t have to end once you hit publish. Repurposing will extend the lifespan of your content, reach new audiences, and maximise ROI. darrellcuthbert.com/blog/repurposi…
Boost Sales by Using Urgency and Scarcity in Your Website Copy In a world where consumers have endless choices at their fingertips, urgency and scarcity can be powerful motivators. darrellcuthbert.com/blog/boost-sal…
Developing a Written Content Strategy to Help Fuel the Growth of Your Business A well-executed written content strategy is one of the most effective ways to drive business growth. darrellcuthbert.com/blog/developin…
5 Tips for Writing Product Descriptions that Make People Hit the Buy Button Product descriptions are more than just a list of features. They serve as your online sales pitch, giving customers the key information they need to make a buying decision. darrellcuthbert.com/blog/5-tips-fo…
50 Practical Website Copy and Content Writing Tips... ...for business owners, operators, and managers. These tips cover many aspects of developing and writing website copy and content. They will give you some good guidelines and food for thought. darrellcuthbert.com/blog/50-practi…
Content is the key to online success. But not all content is effective. This article contains 14 tips for creating website content that works. buff.ly/2UUqVA4
High bounce rates and a low number of visitors – unfortunately, this is all too common a complaint, especially among small businesses. buff.ly/3Tcz5mz
When approaching content creation, many small business owners, marketers, and brands make the same mistake. They think they need to constantly create brand-new content assets. buff.ly/3OX19Yi
The 3 Major Challenges Content Marketing Faces in 2024 buff.ly/3woCIwy
Last year, you could hardly escape data in business headlines. Generative AI's rapid development revolutionized the speed with which information can be processed, opening the door for rapid changes across most industries. buff.ly/3PhuH3p
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. buff.ly/3woXhcq
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