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Data Axle @Data_Axle

Formerly Infogroup. We heart #data, probably because that's our specialty. Follow us to nerd out on data, #AI, #machinelearning, #marketing, #sales and more. data-axle.com Dallas, TX, USA Joined January 2009
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Data Axle @Data_Axle

8 hours ago

From the cookie conundrum to generative AI fatigue and the TikTok ban countdown, April is going out with a bang. Our Courtney Black provides a rundown on the hottest topics of the month. data-axle.com/resources/blog…

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Data Axle @Data_Axle

4 days ago

Zero-party data is so hot right now. Not familiar with it? It might be because this term was only coined in 2020. Read our guide and get up to speed. data-axle.com/resources/blog…

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Data Axle @Data_Axle

5 days ago

Google announced that they are pushing back the deprecation of 3rd-party cookies yet again. While for some this comes as a relief, we are encouraging advertisers to take matters into their own hands and continue to shore up their first and third-party data, figure out cohesive…

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Data Axle @Data_Axle

a week ago

Our Lori Colantuono is on-site at @MediaPost's Brand Insider Summit: Retail! We're excited to rub elbows with the best and brightest in the industry and discuss strategies and best practices for each step in the customer journey.

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Data Axle @Data_Axle

a week ago

Happy Earth Day! To celebrate, we've gathered some fun facts that shine a spotlight on nature.

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Data Axle @Data_Axle

2 weeks ago

🚗🏞️ Please vote for Data Axle & @MarriottIntl in the Shorty Awards! 🏆 Axle Agency & Marriott are finalists for best email & newsletter! Dive into Marriott Bonvoy's Traveler campaign, a virtual road trip with stunning visuals & personalized routes. Cast your vote here:…

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Direct Marketing Fundraisers Association (DMFA) @TheDMFA

2 weeks ago

SPEAKERS: * Amy O'Connor, @Data_Axle * Cameron Popp, @WilandInc * Warren Storey, @EpsilonMktg ACCESSIBILITY: If you need additional accommodations, please contact Risa Sudnow at [email protected] or 646-675-7314.

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Data Axle @Data_Axle

2 weeks ago

CDPs serve as centralized hubs for collecting, organizing, and analyzing customer data. However, the effectiveness of CDPs hinges on the quality of the data they process. Our experts explain how to optimize the effectiveness of your CDP. hubs.la/Q02rLjHf0

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Data Axle @Data_Axle

2 weeks ago

As Gen Z becomes an integral part of the workforce, companies must evolve their B2B lead generation strategies to meet the expectations and preferences of this tech-savvy and socially conscious generation. Learn how: hubs.la/Q02rLlkZ0

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Data Axle @Data_Axle

3 weeks ago

Did you know that 72% of digital retailers believe that AI-driven personalization is the trend that will affect the industry the most in 2024? Get the inside scoop on how generative AI is revolutionizing retail. Read more: bit.ly/4avJX56

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Data Axle @Data_Axle

3 weeks ago

🏆Data Axle and @MarriottIntl win big at the 22nd annual IAC Awards for Best Of Show Online Newsletter Campaign and Best Travel Online Newsletter Campaign, Best Hotel And Lodging Email Message Campaign, and Best Travel Email Message Campaign. Huge thanks to @WebAward for the…

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Data Axle @Data_Axle

3 weeks ago

The Forrester Wave™: Marketing And Sales Data Providers For B2B, Q1 2024 report highlights us as “a unique choice for companies seeking deep business location data, small business markets, and the ability to link personal and professional profiles.” hubs.la/Q02rL8Vd0

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Data Axle @Data_Axle

4 weeks ago

Our April 2024 digital newsletter is here! You won't want to miss our new segment spotlight. From political to CTV to sports and more, we're offering up the audiences you need to make a splash in the market. lnkd.in/eEMz42aj

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Data Axle @Data_Axle

4 weeks ago

In the ever-evolving world of digital marketing, the imminent changes to third-party cookie policies are sending ripples across the industry. As we stand on the brink of a new era, where cookies are slated to take a backseat, it’s essential for marketers to understand the…

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Data Axle @Data_Axle

4 weeks ago

Are you headed to @think_localogy this month? Let's meet to chat about the next generation in local - from search to location data and how generative AI is changing the game - our Doug Parsonage and Ryan Kobza will be on-site to answer all your questions.

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Data Axle @Data_Axle

4 weeks ago

Did you lose track of industry news during the haze of March Madness? Don't worry - our Courtney Black is here with a new monthly column to make sure you don't miss any of the hottest trends and industry news. data-axle.com/resources/blog…

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Data Axle @Data_Axle

a month ago

Ever wondered how data could unveil the hidden dynamics of industries you might not even realize are flourishing? Our data can illuminate insights into almost any industry you can think of. Take, for example, the metal forming—a domain that might not immediately strike you as a…

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Data Axle @Data_Axle

a month ago

Are you ready for the demand generation renaissance? Businesses are revamping ABM & content strategies with a GTM & personalization focus. Want to know how they are doing it? Download our latest whitepaper for exclusive research, insights and recommendations.…

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Data Axle @Data_Axle

a month ago

Data Axle has been named a Leader in B2B marketing & sales data providers by Forrester Research in their Q1 2024 Wave report. We believe our commitment to deep business location data, SMB markets, and view of the whole person sets us apart. Download the report:…

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Data Axle @Data_Axle

a month ago

Last week, we asked which creative you thought would perform better in an email marketing campaign, brand messaging or loyalty messaging. 84% of you said loyalty messaging, and you were right! Watch our webinar, featuring Jennifer Tabbal and Erica Huntley to see more tests, with…

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