David Magee @DavidMagee

Product Director @ a $200M eComm (books!) | Formerly: Energy Innovation @ Bowman Power, Aerospace @ QinetiQ | WBS MBA London, England Joined March 2014

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David Magee @DavidMagee

5 hours ago

Bros can we stop our teams obsessing over homepage redesigns when 80% of traffic lands on PDP from Google Shopping? Be nice to design for the journey our customers actually take, not the one in the exec deck. What will ChatGPT do to this? Agentic shopping on my mind.

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David Magee @DavidMagee

6 hours ago

Leadership shift that hurts (then helps): stop knowing every detail.

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David Magee @DavidMagee

6 hours ago

Gripe of the day…teams and engineers blaming blaming “unclear requirements.” If engineers can’t think beyond the ticket, you don’t have agile, you have factory work. Ticket takers. Not about it.

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David Magee @DavidMagee

8 hours ago

Product people always say stuff like “90% of product ideas don’t work, but that’s OK, that’s not failure…that’s the process.” Then massive pivot based on vibes 😂

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David Magee @DavidMagee

14 hours ago

It’s not an impossible position. Here’s how it should work: Somebody suggests arresting a comedian over 3 joke tweets. That person is laughed out of the building. The end.

The Telegraph @Telegraph

2 days ago

It’s not an impossible position. Here’s how it should work: Somebody suggests arresting a comedian over 3 joke tweets. That person is laughed out of the building. The end.

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David Magee @DavidMagee

a day ago

DTC X…why is it that in DTC we worship “brand loyalty,” but the biggest loyalty drivers are: 📦 Shipping promises you actually meet 🛒 Search that actually returns results 🔍 A checkout that doesn’t feel like a puzzle Hard to be loyal to something that didn’t solve your…

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David Magee @DavidMagee

a day ago

Falling in love with simple NNL roadmaps, esp when running multiple product squads. Now/Next/Later roadmaps work better than any gantt chart. Keeps teams honest and me (sort of) sane.

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David Magee @DavidMagee

a day ago

Bored of this “mini CEO” stuff in product.

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David Magee @DavidMagee

a day ago

Hard learning for me: the fastest way to improve UX is to watch real customers use our products. No survey, no dashboard, no KPI will teach you like 5 confused clicks on Hotjar will.

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David Magee @DavidMagee

2 days ago

The biggest growth lever I’ve seen? Fix broken UX, copy, and flows. Not sexy. Always effective.

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David Magee @DavidMagee

2 days ago

DTC folk…something I see waaay too often…teams working on branding or polishing CRO while their checkout still breaks on Safari. Your brand isn’t your logo. It’s whether the site actually works when customers need it 😂

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David Magee @DavidMagee

2 days ago

I love it when a team has a “north star metric”and none of them can recite it.

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David Magee @DavidMagee

2 days ago

In DTC, logistics is brand. Your unboxing is marketing. Not just about your color palate, bros.

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David Magee @DavidMagee

3 days ago

Big chat in PM WhatsApp group I’m in…PMs who’ve never spoken to a real customer. Blows my mind. If you can’t run an interview, how do you know what to build? Death loop bros.

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David Magee @DavidMagee

3 days ago

Pricing isn’t magic. It’s trade-offs. Trying to push price and volume up at the same time is how you end up with neither?

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David Magee @DavidMagee

3 days ago

Every checkout click you add is a customer you lose. Prove me wrong. 1>3 when it comes to Shopify checkout.

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David Magee @DavidMagee

3 days ago

Most PM frameworks are theatre. Process to protect poor product sense. The only ones that ever really stuck for me: •Jobs To Be Done + interviews •A ruthless Now/Next/Later roadmap •Retros that surface actual truth, not just Jira tickets

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David Magee @DavidMagee

4 days ago

Is there a public offence more egregious, more worthy of banishment from the kingdom, than watching reels without headphones in a packed train?

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David Magee @DavidMagee

4 days ago

If you’re not embarrassed by 90% of your CRO or experiments…are you not running enough?

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David Magee @DavidMagee

4 days ago

A PM I spoke to said: “We were told to run experiments… but only after we finished the big project work.” So testing sat “side of desk.” It always lost to BAU and trading priorities. Result? No momentum, no learning culture. 👉 If experimentation isn’t resourced properly, it…