New work drop! Earlier this year we engaged with @eldorado_market on Brand Identity, Brand Strategy, Illustration and Animation. El Dorado is a dex, markets aggregator and financial suite developed with user sovereignty and democratized access in mind.

The El Dorado team identified their brand attributes as Adventurous, Sovereign, Immersive, Pioneering and Personable. We landed on the most important message (MIM): Exploring unexplored realms and tapping into new opportunities and riches. The new El Dorado brand needed to capture the feeling you get when you’ve arrived at an unexplored place early, before the masses, where treasure and opportunities abound and there’s plenty to explore. In other words, the very essence of exploration and treasure hunting'.

@Delphi__Design @eldorado_market knowledge of things before they exist or happen. From Planning to Implementation . Really Massive!