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The institutional customer has changed from knowing to understanding hence customer education helps the buyer to offer solutions at an increased value. Visit our website for more information:- designden.in

The 21st Century buyer is interested in 2-way communication with the seller and the marketing today needs customer engagement. Visit our website for more information:- designden.in

With buyer becoming more inquisitive the sellers have started giving more information and comparisons so that the buying process becomes informed. Visit our website for more information:- designden.in

To ensure that a product is bought by the buyer, sellers were giving them sufficient information which will induce buying. That was called as Promotion. Visit our website for more information:- designden.in

Similarly, the institutional customer is interested in the value of the desired solution rather than the cost or a price. Visit our website for more information:- designden.in

The evolved egoistic consumer now is neither bothered about the cost or price but with increasing purchasing power is ready to pay in accordance with the experience expected or received. Visit our website for more information:- designden.in

With increasing, competition sellers price started becoming fluid as the offerings were made available at the cost consumer were ready to pay. Visit our website for more information:- designden.in

The offerings by seller where made available to the consumer at a price desired by the seller in early days. Visit our website for more information:- designden.in

For the institutional customer access to the solution has become important. Hence, the marketing organization strives to create accessibility for users. Visit our website for more information:- designden.in

The ego of the consumer was responded to by the marketers by making the offerings available everywhere. Visit our website for more information:- designden.in

The customer evolved and was interested in satisfying the need but with the convenience of the self. Hence, the marketers have responded by placing it near the consumer for her convenience. Visit our website for more information:- designden.in

In the 4 P’s the seller use to decide the place of availability and consumers were satisfying their needs by procuring the product where it is available. Visit our website for more information:- designden.in

Institutional customers are looking at the resolution of the issues faced. Hence, for these institutional users, the solution is at the front. Hence, there is an evolution of the marketing technique of SAVE over 4 C’s. Visit our website:- designden.in

In the 21st Century, the customer has become more demanding and is ready to experiment. Now the customer is interested in experience more than need or offerings and has resulted in the change of marketing thinking. Visit our website for more information:- designden.in

By the year 1990’s the focus of marketing started shifting from direct offerings to offerings as desired by the consumer. This was explained in the principle of 4 C’s by Lauterborn in 1990’s. Visit our website for more information:- designden.in

In the principle of 4 P’s Product was an offering by the seller and the seller was at the center and used to convince the buyer how the product is useful for the consumer. The product was an idea of the seller and end user was expected to use the products to her benefits.

Harry our guide on “Evolution of Marketing” will start his presentations from today. Visit our website for more information:- designden.in

Let us understand the interaction in the society which evolved as modern marketing. Visit our website for more information:- designden.in

To learn the history and evolution lets first know why marketing is required. Visit our website for more information:- designden.in

After an extensive festival and holiday season, we start our voyage again surfing the sea of marketing. Come and join us for an enjoyable episode on “Evolution of Marketing” here over next 3 weeks. Visit our website:- designden.in #evolution #marketing #designdencruise