TheDifferenceEngine @DifferenceNGN

The what: Insight-driven product strategy. The how: Design research & intelligence. The why: Better products through empathy. thedifferenceengine.co Brooklyn, NY Joined September 2011

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In the Demo Podcast @IntheDemoPod

3 years ago

The latest episode of @IntheDemoPod is up! We talked about audience segmentation, and why generations make worthless segments with @PaulSoldera. Listen & subscribe! 💜 buff.ly/3kvPa8b 💚 buff.ly/3y3PCgZ 💙 buff.ly/3IzeCle ❤️ buff.ly/3xYx6H6

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In the Demo Podcast @IntheDemoPod

3 years ago

The latest Substack from In the Demo is out! S1E6 dropped last week - an interview with the person who wrote "The Quote That Started the Myth". 💜 buff.ly/3WIRgyu 💚 buff.ly/3Hw5bTl ❤️ buff.ly/403HaLz 💙 buff.ly/3WG3at8 📽️: buff.ly/3XwJR5V

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TheDifferenceEngine @DifferenceNGN

3 years ago

A lot of commentators think Tesla's "first mover" advantage is formidable, but despite its redefinition of the EV category, the rapid introduction of competitors stands to upend the way we evaluate the category and the hierarchy of brands within it. buff.ly/3EfZ2d9

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TheDifferenceEngine @DifferenceNGN

3 years ago

The main innovation of this generation of electric vehicles is in the interface, not the battery packs - and its the screens, apps and other software-powered features that are driving the luxury experience. buff.ly/3EfZ2d9

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In the Demo Podcast @IntheDemoPod

3 years ago

If you missed S1E5: The Gang Goes to McLean - a thread on the birthplace of the Millennial Myth or just skip to the episode!: 💜 Apple: buff.ly/3WIRgyu 💚 Spotify: buff.ly/3Hw5bTl ❤️ iHeart: buff.ly/403HaLz 💙 Google: buff.ly/3WG3at8 1/12

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TheDifferenceEngine @DifferenceNGN

3 years ago

As more EVs enter the market offering features and functionality that are wholly new to the category, the definition of automotive luxury is ripe for disruption. buff.ly/3EfZ2d9

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In the Demo Podcast @IntheDemoPod

3 years ago

Hey did you know we released our 3rd episode last week? We took a look at some data over time measuring Millennials' trust in institutions. It's kind of a "how it started/how it's going" thing. podcasts.apple.com/us/podcast/in-…

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TheDifferenceEngine @DifferenceNGN

3 years ago

So proud to partner with @APierno on this project. We know you'll love it.

In the Demo Podcast @IntheDemoPod

3 years ago

So proud to partner with @APierno on this project. We know you'll love it.

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Farrah Bostic @farrahbostic

3 years ago

Some news! With @APierno, we're launching (soon) a new show: @IntheDemoPod. It's about how stories about groups get made, what they get wrong & why it matters. We've recorded about 5 eps & will announce soon. To be among the first to know, sign up here: inthedemopodcast.com

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Farrah Bostic @farrahbostic

3 years ago

But for now, here's the tl;dr: Colleges and universities in states that are making themselves famous for abortion restrictions, a lack of gun restrictions, and an intention to roll back rights for the LGBTQ+ community should probably be very, very concerned about enrollments.

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Farrah Bostic @farrahbostic

3 years ago

Now, an important question is how aware students are of these policies as they're evaluating their school options. We didn't ask that question, and I suppose we should have. We'll follow up with some qualitative research to find out more.

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Farrah Bostic @farrahbostic

3 years ago

We wrote up the top-level findings and posted them (with charts! ooh!) here: medium.com/the-difference… There's also a little goodie in there for you, @profgalloway - about how much the school's sports program matters. It might surprise you!

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Farrah Bostic @farrahbostic

3 years ago

And while the vast majority of our sample identified as cis-het, Women were 2.5 times more likely than men to say a state planning to limit LGBTQ+ rights would make them highly likely to reject a college (48% v. 18%). Less than 4% of them said it was not at all likely.

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Farrah Bostic @farrahbostic

3 years ago

Women were almost twice as likely as men to say that a state that allows permit-less concealed-carry would make them highly likely to reject a college (40% v. 23%). Just over 3% said it was not at all likely to cause them to reject a school.

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Farrah Bostic @farrahbostic

3 years ago

But here's the thing - gun violence is also a very big deal, especially to college-bound women. Women were twice as likely as men to say that a state that allows gun ownership without a background check would make them highly likely to reject a college (53% v. 25%)

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Farrah Bostic @farrahbostic

3 years ago

Only 7% of women said a 15 week ban would be not at all likely to cause them to reject a school; less than 4% said a 6 week ban would be not at all likely. This data is only directional, but the smarter money is probably on @KatyTurNBC's hypothesis.

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Farrah Bostic @farrahbostic

3 years ago

So, @profgalloway 48% of women said they would be highly likely to reject a school in a state where abortion is illegal after 6 weeks, and 40% said they would reject a school in a state where it was banned after 15 weeks.

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Farrah Bostic @farrahbostic

3 years ago

The weighted average of responses from participants who are actively weighing their options of which schools to apply to or attend listed gun policies in the top 2 slots, followed by 6 wk abortion bans and then anti-LGBTQ+ agendas, as reasons to reject a college.

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Farrah Bostic @farrahbostic

3 years ago

We listed 7 policies that are matters of public controversy - 2 abortion policies (6 wk & 15 wk bans), 2 gun policies (no background checks, no permit for concealed carry), anti-LGBTQ+ policies, marijuana criminalization & the death penalty. Which would make you reject a school?