Stephen Thomas @DigitalAdNerd
Digital Activation Connoisseur iPhone: 42.659512,-82.829849 Joined February 2011-
Tweets698
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Followers110
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Following344
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"Measurability, addressability, and frequency capping are what we need to solve for. Rearc is going to be an incredible piece to get that done, but we’re going to have to do a lot of work and we're ready to support our partners to get there." — IX's @acasale. #IABThere
Hope Springs Eternal (in Programmatic) - Marketplace Pulse Insights: April 16 indexexchange.com/programmatic-h… via @IndexExchange
Reflecting on the Economics of Programmatic indexexchange.com/introducing-ex… via @IndexExchange
Burger King makes kids do math for free Whoppers adage.com/creativity/wor…
Flat is the New Up - Marketplace Pulse Insights: April 9 indexexchange.com/flat-is-the-ne… via @IndexExchange
Really enjoyed @alexisohanian discussion at #IXAllHands. Great way to kick off day 3!
Nothing like a brand having DCO’s items that are no longer in stock. Should be something added to the algo. Super poor user experience.
“There is an option to compete with the duopoly and that option is to cooperate and collaborate and to share.” - Read what @acasale believes is the best way independent players can counter the dominance of the duopoly bit.ly/2HDZjGF
We’re thrilled to reach 400 employees across our global offices today! Cheers to seeing what the future has in store. #IXlife #IXmilestone
Nothing beats an afternoon @tigers game at @ComericaTheatre with our friends from @voxmediainc, @Carat_USA and @amnetgroup!
GDPR impacts not just programmatic, its reservations too. Brands trying to hide from its impact by stopping programmatic are not getting good advice on the scope of impact of the law and the need for consent for any ad tech working with personal data. digiday.com/marketing/bran…
AMAZON & COMIXOLOGY Planning 'Epic' Announcement on JUNE 1 newsarama.com/40015-comixolo… via @Newsarama
Regina King, Don Johnson, Tim Blake Nelson & More Join Watchmen Cast po.st/3i6pPs via @SuperHeroHype
Michael Keaton Returns as The Vulture in Spider-Man: Homecoming 2! po.st/XOZ6de via @SuperHeroHype
Same, but I am seeing it tonight!
Hear our Regional Managing Director of DACH & CEE, @joerg_vogelsang, break down how #headerbidding technology works & the European trends for header bidding tomorrow at #ADS2018! bit.ly/2KvkAUF
Our President & CEO @acasale sharing his views on the advertising industry with @AW360views today, in Tokyo.
Never a dull moment when having dinner with @IndexExchange in Chicago. @duckduckgoatchi
Its important that we all move quickly towards implementing consent and getting consent mgmt platforms up on EU inventory. Getting consent widely deployed across the EU is critical to minimizing the revenue impact of GDPR.
Its important that we all move quickly towards implementing consent and getting consent mgmt platforms up on EU inventory. Getting consent widely deployed across the EU is critical to minimizing the revenue impact of GDPR.

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