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EDGE of the Web @EdgeWebRadio

🎙️ Your weekly dive into #DigitalMarketing! Hosted by Erin Sparks, we cover SEO, Social Media, Content Marketing & beyond. Don't be a piece of cyber-driftwood! edgeofthewebradio.com Indianapolis, IN Joined January 2012
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EDGE of the Web @EdgeWebRadio

a day ago

“There are AI videos that are being created that are verbatim reposting what a creator said.” -@CrystalontheWeb talking about Meta 'Crackdown' on Unoriginal Content. Listen here: bit.ly/3I4IgCG

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EDGE of the Web @EdgeWebRadio

a day ago

Check out the latest EDGE News episode about AI and SEO with @CrystalontheWeb. And check out this hot take: “I think that the whole of the SERP is in beta mode right now.” 🎧bit.ly/4n8a2Nm

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EDGE of the Web @EdgeWebRadio

a day ago

Should SEOs be afraid of their jobs being replaced by AI? Maybe not right now... AI still needs a lot of hand holding. As @CrystalontheWeb pointed out, “Like if it is sending an email, it asks for permission.” Most recent episode on your Spotify: bit.ly/4mSypz2

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EDGE of the Web @EdgeWebRadio

a week ago

The Evolving Relationship Between SEO, Content, and AI according to @bruceclay - "SEO is a prerequisite to AI, because AI is counting on SEO to eliminate the spam, eliminate the people who don't know what they're talking about. I believe that SEO is going to always be critical."

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EDGE of the Web @EdgeWebRadio

a week ago

What does @bruceclay think about the future of SEO? "In the SEO space... I think that it's going to be more difficult to be an expert on everything. And you're going to be an expert on some things." Listen now at: bit.ly/3HUihh7

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EDGE of the Web @EdgeWebRadio

a week ago

In the new world of AI, is SEO still important? @bruceclay thinks so! "If you don't perform well in search, AI is going to ignore you... It lets the search engine filter out the garbage, and then what doesn't get filtered out, AI now thinks is trusted." - bit.ly/3JCY3Jg

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EDGE of the Web @EdgeWebRadio

a week ago

Structured data isn’t just code... It’s your trust signal to AI & search engines. Hear Bruce Clay’s blueprint for mastering it. 🔗 bit.ly/47Pqaz0

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EDGE of the Web @EdgeWebRadio

a week ago

Social Media Platform Fatigue: "I think that brands that are looking will suffer from fatigue just like end users will. And so I don't think they will use X and Bluesky. I think that ultimately people will choose one or the other." -@firebelly on Episode 768 of EDGE of the Web.

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EDGE of the Web @EdgeWebRadio

a week ago

EP768 (Social News from the EDGE): Instagram is adding a map where you can see all of your friend's locations. @firebelly said, "I think it's an opt in feature and one that some people are uncomfortable with because of privacy issues." - Would you opt in?

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EDGE of the Web @EdgeWebRadio

a week ago

“If you don’t perform well in search, AI will ignore you.” @bruceclay breaks down silos, schema, and how to future-proof your SEO. Out now on Spotify, and everywhere you get podcasts! bit.ly/4n6Ol0s

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EDGE of the Web @EdgeWebRadio

a week ago

"The White House probably should not have jumped into and into TikTok if they're truly trying to ban this... because that was just thought easy fodder for the Chinese government to be able to say, 'Well- you're here. There's obviously no threat'" - @erinsparks

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EDGE of the Web @EdgeWebRadio

a week ago

So Many Social Networks: "But if you're outside the meta garden, you have to jump between dashboards. And so you're probably going to use a tool that brings you all the dashboards in one place." - @firebelly talks about 3rd party dashboards on EP 768: bit.ly/4mCJHr6

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EDGE of the Web @EdgeWebRadio

a week ago

AI Translation Risks: "If you're going to translate anything with AI... You have to have somebody that is well versed in that language to know whether or not your brand is getting misaligned by a mistranslated piece of communication." - @erinsparks bit.ly/47cfkCY

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EDGE of the Web @EdgeWebRadio

a week ago

"Everyone's so scared of TikTok. But if we're going to be really honest, what's the worst you can learn about me from TikTok? You need to be careful about what you say to an LLM. Understand its privacy and if you actually trust it." - @themann00 bit.ly/4oQXs7b

EDGE of the Web retweeted
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Alex Prompter @alex_prompter

3 weeks ago

RIP backlinks. RIP meta tags. RIP 10 years of SEO playbooks. Generative Engine Optimization (GEO) is here. And it only takes one file: llm.txt Full setup + strategy: 👇

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EDGE of the Web @EdgeWebRadio

a month ago

Local SEO News from EP766: Is your business being extorted in order to get bad reviews removed? "All you have to do is screen capture that threat, , send it to Google, or you can with support, and say, hey, look, this is going on." - @GregGifford on bit.ly/3IXbFPl

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EDGE of the Web @EdgeWebRadio

a month ago

Can AI replace our jobs? Companies are trying! "There's a major company in automotive that just laid off their entire content and digital marketing teams ... because the C level doesn't understand that AI can't do these things yet without humans to guide it." - @GregGifford

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EDGE of the Web @EdgeWebRadio

a month ago

Three Takeaways from our last News Show: 🔹 Don’t Believe the Hype About AI Usage Stats! 🔹 Google’s AI Overviews ARE Impacting Organic CTR, But Don’t Panic. 🔹 In Local SEO, Basics Still Win. Join @erinsparks, @themann00 and special guest @GregGifford: bit.ly/45w7zq3

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EDGE of the Web @EdgeWebRadio

a month ago

What does your percentage even mean? "Hey, we increased traffic by 100%. Okay, you went from 5 to 10, or you went from 100 to 200, or you went from 10,000 to 20,000? It doesn't mean anything in isolation." - @GregGifford

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EDGE of the Web @EdgeWebRadio

2 months ago

“More and more people are staying in that Google ecosystem. They're not clicking out.” - @gregfinn

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