Generally, the more mass market your niche is, the more important subject lines become.
That’s because you are writing to a broad range of people, and they aren’t interested in everything you say.
You can read 1000 books about boxing, but you won't know how to fight until someone punches you.
You can study copywriting for 7 years, but you won't know what works until prospects say yes or no.
The $2,000 you need this month?
It's not hiding in another course.
It's hiding behind your willingness to be rejected 50 times to find the 3 people who say yes.
When your positioning is strong:
- Price becomes secondary
- Doubt disappears
- You attract clients, instead of chasing them
- You don’t need a big audience
- You don’t need 50 testimonials
- You don’t even need to be the best writer
You need to solve a real problem.
Every business selling something online desperately needs quality copywriters and is willing to pay top dollar for the right one.
But most copywriters don’t have the skill or ability to generate consistent results and justify high fees.
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