One of the most common questions we get is, "When should I kickstart my Black Friday promotions?" Our answer? The time is now. The weeks leading up to Black Friday often see consumers holding out for those irresistible BFCM (Black Friday and Cyber Monday) deals.
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As a brand, you're seeing that competitors or promoting earlier year after year. To help you maximize this monumental sales day, let's dive into four email strategies that your competitors are adopting in 2023.