Eric Gordon @EricGQ
Founder & CEO @ Parakeet 🦜 | Booking 100’s of Demos with Email parakeet.io Boston, MA Joined February 2021-
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If a domain gets flagged, pause sending entirely for 2–4 weeks before trying again. Reputation rebuilds need time. 🦜
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Set up custom MX records for outreach domains. It keeps bounced emails routed properly for monitoring. 🦜
Story: A campaign dropped from 58% to 18% opens overnight. Cause? A CRM switch without updating DKIM. One forgotten record cost 2 weeks of pipeline. 🦜
Never A/B test 5 things at once. If the test wins, you won’t know why. 🦜
Always reply to replies from your outreach domain. Engagement signals keep you in the inbox longer. 🦜
Cold emails should read like they were typed in Gmail, not built in a design tool. The more “newsletter” it looks, the less inbox love it gets. 🦜
Remove any email that hard bounces instantly. One bad address can harm the entire send batch. 🦜
Email filters read engagement patterns. 10 replies on day one and zero after will hurt you — aim for steady reply flow. 🦜
I once saw a SaaS team hit 70% bounce rates because their list was 3 years old. Data freshness matters as much as copy. 🦜
The best way to ruin sender reputation? Send cold emails to people who have no chance of caring. 🦜
Use unique tracking domains per campaign. It keeps one bad run from sinking the others. 🦜
Keep outreach domains renewed at least 2 years ahead. An expired domain can be bought by anyone — even your competitor. 🦜
If you’re not sure why open rates fell, check your bounce folder. A single MX change can break delivery without warning. 🦜
Always run a blacklist check before sending from a domain you haven’t used in weeks. You might be walking into a trap. 🦜
I’ve seen teams blacklist themselves by using the same CNAME tracking record for 10+ campaigns. Keep them isolated. 🦜
Inboxes reward consistent sending volume. If you ramp up, ramp down slowly — sudden drops look suspicious too. 🦜
Don’t just warm a domain — keep warming it with consistent, positive engagement forever. 🦜
Avoid HTML-heavy signatures in cold emails. Each extra image or logo is another trigger for spam filters. 🦜
A client once skipped domain rotation because “we only send 40/day.” One bad list later, the domain was useless. Always rotate. 🦜
Stagger send times. Dropping 200 emails at 9:00 AM sharp every day is a pattern filters can track. 🦜
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