Facebook AdTips @FacebookAdTips
Providing free tips on buying media on Facebook and making it work for your business! tbglondon.com London Joined April 2009-
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Products which are truly unique seem to work well for Telecoms clients i.e. Pink Blade exclusive to Vodafone
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Delivery can reduce towards the end of each month through the self-serve platform as Facebook deliver out CPM bookings - be aware for budget
Facebook releases new additions to reporting. You can now review any date range and look at reports as an HTML page, exciting I know!
14th June Facebook's biggest day ever! 1 in 19 web visits were to Facebook. As a result of new personalised URLs - http://tinyurl.com/m76bdn
Facebook steals 3rd place from Yahoo http://www.nma.co.uk/facebook-steals-third-place-from-yahoo-as-user-numbersrocket/3001443.article?nl=WN
There is a lot of opportunity in Europe on Facebook. Some activity we are running in France is working very well! Less inventory in Germany
Gambling advertising working well when targeting certain demographics. Especially 40+ age group
Last bank holiday really affected facebook ad performance, will it be the same this time?
Launched biggest gambling client on facebook ads. CPA to date of £77 vs target of £80. A good start!
Been testing slightly more boring, relevant, product based images. Pay a higher CPC to get these to deliver as CTR is lower
Baby images work well in Facebook ads. Especially when targeting Females 25+
If an Ad on Facebook gets tired try keeping everything the same except changing the landing page. Or better test multi-variant landing pages
To set up Gambling ads on Facebook you need to contact them (or us!) as various legal docs need to be submitted
Have a call next week with Facebook techies who wrote the system that decides on delivery for Ads. Please DM me any questions you would ask!
Facebook ads tips link - http://bit.ly/faXED only thing which is incorrect is the evening thing. When your ad works best depends on product
Facebook social media ads get decent delivery as long as your cpm is $0.14+ in our experience. Improve your ctr or increase max cpc!
Telecoms campaign still flying on facebook, made nearly £2,000 profit yesterday! Seems to be a problem with their billing system now :-(
Facebook new design baffling older users - http://tinyurl.com/bglewb
Affiliate marketing through facebook - http://tinyurl.com/cqdk7b
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