First Call - Web @FirstCallWeb
20 year old lean, mean, web-building machine specializing in continuing to engage audiences, compelling content, awesome user experience and driving leads! FirstCall-Web.com Missoula, MT Joined May 2012-
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Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. hubs.ly/H0TZ8QW0
If you're looking for a podcast, we have just the recommendation! Duct Tape Marketing explores all things marketing, but specialize in the strategy behind your marketing plan. Click to listen. hubs.ly/H0TZ4L70
From Netflix 1-month free trials to hitting demo golf clubs at the range, there are many different forms of trying out a business without making a purchase. hubs.ly/H0TYQ4d0
Being aware of a business or new product/service offering is the first step in the sales funnel. Some small business owners think this stage only applies to when businesses are just starting. hubs.ly/H0TYQqH0
It’s the job of a small business to create the most effective sales funnel possible. However, the standard sales funnel doesn’t fit with how consumer behavior has changed with the era of information. This is where the Marketing Hourglass comes into play. hubs.ly/H0TYHj50
Let me be clear, SEO is absolutely a marathon, not a sprint. To do it well, it takes a lot of time and effort and needs to be a continuous practice. hubs.ly/H0TQ4WG0
Following up on our email marketing advice from last week, building and maintaining a list is essential to creating a high ROI. Read on to get some pointers from some other professionals. hubs.ly/H0TQ7K_0
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. hubs.ly/H0TQ7Fn0
Tracking the results of each individual marketing channel is essential to make any marketing strategy work. If you don’t accurately track your results, your business won’t be able to make adjustments or invest more in the most effective strategies. hubs.ly/H0TYWHY0
An untapped potential of digital marketing is email marketing. Small businesses often shy away from email marketing because they don’t realize its potential and don’t have the time to figure it out. hubs.ly/H0TYRQ-0
Your home page should have the value proposition front and center in an easy-to-read headline with images and/or video to make it more appealing. hubs.ly/H0TYTgt0
92% of business owners believe that having a website is the most effective digital marketing strategy. Websites are a perfect place to tie the majority of the needed marketing strategies all into one hub of information. hubs.ly/H0TYRPY0
According to Pew Research Center, 85% adults are using the internet daily. That figure shouldn’t be too surprising, but it leaves one wondering what exactly people are doing on the internet? hubs.ly/H0TYMns0
Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. hubs.ly/H0TQ7yD0
While claiming your Yelp listing is essential, advertising on Yelp isn't always recommended. Having said that, Yelp sometimes offers $300 of advertising to new account owners when they claim your listing. Here's some advice on advertising on Yelp. hubs.ly/H0TQ3wQ0
Across industries, the average cost per click for Facebook ads is $1.72. It’s entirely possible for a small business to get great results spending only $100 per month on Facebook ads. hubs.ly/H0TQ1rP0
The description of your ad should typically be between 14 and 18 words. Viewers need a little bit of information to pique their interest, but not so much that they will scroll by the ad entirely. hubs.ly/H0TYSfs0
The first step in every marketing endeavor is to formulate an overarching marketing strategy for your business. Take the time to sit down and write out your marketing goals. hubs.ly/H0TYT2Q0
Advertising on Facebook is a growing marketing strategy that is becoming more effective with more data and practice from the professionals. hubs.ly/H0TYVl30

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