Footstep Comms @FootstepComms
#Communications consultancy specialising in #PR, #socialmedia, events & stakeholder engagement. Advice from @SamanthaDancy 👩💻 footstepcommunications.com Bournemouth, England Joined August 2013-
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60% of Middle East consumers prefer brands that give back. Charity isn’t just goodwill - it’s a PR advantage when done authentically. Read our new blog: footstepcommunications.com/charity-as-com…
3 charity x PR tips: 🎯 Align with brand. ⏳ Commit long-term. 🌍 Localise to culture. Authenticity is key. #PRTips #InternationalDayofCharity
A cheeky #ThrowbackThursday to the start of my career - a bit of lighthearted fun(!) in honour of #InternationalDayofCharity tomorrow… Yes I was that daffodil! 🌼
This week’s #TerminologyTuesday is all about CSR: Corporate Social Responsibility. In the Middle East, CSR is deeply tied to culture and community values. For PR, it means brands must align with authentic causes to earn trust.
I started my career in the charity sector, working in Community Fundraising for @mariecurieuk & working in PR across the region over the last 2 decades, I’ve seen firsthand how purpose-led campaigns resonate in the Middle East #InternationalDayOfCharity
🎥 September reset: 3 PR tips to refresh your messaging + strategy for Q4. Watch now ⬇️
📖 New blog: Back-to-school isn’t just for students. September is the ultimate reset moment for brands. Here’s why ⬇️ footstepcommunications.com/back-to-school…
This is what work has looked like for me the last fortnight… 🤯 Last week of summer camp cancelled without warning + school not being ready to open & communicated at the last minute = 2 weeks of absolute unplanned-for carnage trying to juggle a hectic workload and a 4 year old
#TerminologyTuesday: Seasonal campaigns = tapping into cultural or calendar moments to connect with audiences (think: back-to-school, Ramadan). Here’s why they work ⬇️
September isn’t just new bags and lunchboxes - it’s new opportunities. Spending jumps 20% globally at back-to-school. Great time to reset comms + strategy.
Entrepreneurs are the heartbeat of the Middle East’s economy. Our latest blog shows how PR & social media can help founders stand out, build trust, and grow their visibility. 🚀 Read it: footstepcommunications.com/pr-for-entrepr… #Entrepreneurship #PRStrategy #SocialMedia #WorldEntrepreneursDay
Another #SaudiSaturday recommendation, good for coffee, great for breakfast - does what it says on the tin @frenchtoast.sa
PR can feel like a big investment for entrepreneurs, but it pays off. 💡 Watch our quick video for 3 tips to help you connect with the right people, stay consistent, and build trust. #PRTips #Entrepreneurship
New month, new opportunities. September is full of awareness days & milestones your brand can tap into. Stay ahead with key dates for your content calendar ⬇️ #ContentPlanning #September2025
📚 #TerminologyTuesday On #WorldEntrepreneursDay we’re talking about two powerful tools for entrepreneurs ✅ Brand Equity: trust & recognition your business earns ✅ Founder Brand Equity: the value of your own reputation & voice They shape how customers choose, trust & recommend
Women-led businesses in the UAE are full of ambition and optimism. The next five years will be all about visibility, branding & growth — and PR is a powerful part of that story. 🌍 #WorldEntrepreneursDay
New blog: Summer in the Gulf isn’t a shutdown - it’s a visibility advantage. Here’s how staying local can boost strategy, focus and engagement footstepcommunications.com/why-staying-pu… #MiddleEastComms #GCCBusiness #FootstepComms
Riyadh #FridayFind: Pick ☕🍦 ✅ Great coffee ✅ Drive-through convenience ✅ Ice creams = holiday win (especially with kids in tow!) The perfect stop for your weekend. #RiyadhLife #FridayFind
More people are staying local in the region - and the brands that stay visible are reaping the rewards. These 3 simple habits make the season a great time to build visibility and get ahead. #MiddleEastBusiness #CommsTips #GCCTrends #SummerComms
Truth is: deals still close, media still publishes, and opportunities are everywhere for those who stay active #CommsWithImpact #BackToBusiness #MiddleEastBusiness #SummerInTheME
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