Frans Ekman @Frans81
🔍 Diving into product analytics & sharing insights. Co-Founder & CTO @propspoints 💸 Investor, 👨💻 hacker, 📝 blogger fransekman.com Finland Joined October 2008-
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You rarely have access to the right data needed for making purely data-driven decisions. Therefore data-informed decisions are often the way to go.
Ship fast and often, in small releases 🚀🚀.🚀. ... but not always! The faster a startup can execute a cycle of build-measure-learn, the better it can adjust its direction and reach its goals more quickly. Additionally, smaller releases often allow you to focus on what is…
The Secrets to Viral Growth 🚀 Nothing beats the power of viral growth, with your customers actively inviting others. To harness and amplify this aspect of your product, focus on these two key metrics: 1️⃣ Viral Coefficient 2️⃣ Viral Cycle Time Let me explain how they work: 👇…
People often ask: “Why A/B test something that's clearly an improvement?” Two reasons: 1. You can’t be 100% sure 2. Long-term tracking of several tests reveals how close you are to reaching your local maximum. You can see the asymptote on a graph.
I have interviewed and recruited hundreds of developers and I find one single thing to be the best predictor of whether they will be a good hire or a bad one 🧵👇
Lesson learned (again): When modelling your business with key metrics and creating simulations of the future, keep it simple. There is too much uncertainty anyway, so you will just be wasting your time. Also a simpler higher level model allows more flexibility when things…
Your SaaS product should be a scalpel, not a Swiss Army knife A scalpel is a single-purpose tool, exceptionally good at its job. A Swiss Army knife? A mix of multiple, mediocre tools. The scalpel's role is clear and straightforward. Meanwhile, explaining a Swiss Army knife to…
Just republished a classic article! 👇🏾 How can you tell whether you have a great startup idea, or whether people are saying "Sure, sounds good" but really they mean "No, I'm not buying." Many thanks for pressing 🔁 and ❤️! longform.asmartbear.com/good-startup-i…
Optimizing a funnel? Always measure from start to finish. 🔄 Simplifying a specific step might move users a step further, but doesn't guarantee any more users go through the whole funnel. It's crucial to measure the full impact. Use A/B testing to accurately assess the impact…
🚀 Unlock the Power of Your Landing Page with a 5-Second Test 🚀 Some landing pages instantly click with people and others don't? A/B testing reveals the best converting versions but doesn't explain why. This is where the 5-second test comes in 👇 Grab about 10 people, maybe…
We are officially live now! After testing in over 40 countries our online platform is now internationally available at osgenic.com #osgenic #ForSaferSurgery #orthopaedics #traumatology #surgery #orthotwitter
A month ago I tweeted about 20 important product metrics. They are all in this thread. What did I miss? x.com/frans81/status…
A month ago I tweeted about 20 important product metrics. They are all in this thread. What did I miss? x.com/frans81/status…
It has been busy since I returned back home. Lots of work and more business traveling 🧳 But now I hope to be able to carve out some time for X and pick up where I left 💪🏻
Taking a little adventure through Vietnam, Thailand, and Singapore 🌏✈️ I'll be soaking up the sights and sounds, which means I might not be as active on here.
Day #20 Metric: Feature Usage Rate 📊 This helps you understand the adoption and usefulness of different features. It is often calculated as the number of unique users who used a specific feature within some time interval (like a month) divided by the total number of users.…
Look at your app, and figure out what the “golden event” is The golden event (also known as the “aha moment”) is the one thing that the user must experience in order to understand the value of the app For a messaging app, it’s the first message sent For Tinder, it’s the first…
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First day on my own as an entrepreneur. Feels like recess all day long.
I've just realised Businesses give you "benefits" like life/critical illness insurance and healthcare. Not for your benefit. But for them. It makes it harder for you to quit! 🤯
Resting after a good surf lesson and thinking about what AI wrapper I’m building next 🏄♂️
I don't know who needs to hear this but... Don't give up no matter what. Stay in the entrepreneurship game. Keep trying different things!
out of the blue: @ycombinator, would you benefit from a dedicated launchpad on microlaunch.net for startups applying to your future batches?🔥 would love to provide one😊
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No one cares what framework you use. If it checks all the boxes for your project, use it. Also, don’t go learn a new hyped one unless what you currently use isn’t working for you and your team.
When it comes to generating ideas/insights/input from the group, leaders go last. But when it comes to setting the tone of the meeting, leaders go first.
@Frans81 Hmm none that I know of. I suspect each niche has its own set of ideas that look good but don’t work. It’d be hard to come up with a comprehensive list imo, but a list of principles is definitely doable I made this a while back. It doesn’t cover all cases, but it’s a good…
Your first marketing hire should be a generalist. Someone who has done a bit of everything. Someone who will work closely with the founder and the people building the product to create a comprehensive marketing strategy. Someone who is comfortable with content, ads, search,…
90% of getting better at apps comes down to improving your ability to recognise tarpit ideas
You don’t need revenue or investors to quit your job. You just need to YOLO it and quit. #satire #notfinancialadvice
MVPs are not what you think. They are NOT the V1 of the product Instead they are: • the smallest thing you can build to test key assumptions • designed to maximise learning with minimum effort • used to validate if customers actually want something
When you're under extreme constraints you have to bet wisely with your time I get about 1-2 hrs a day on @JoinQuda, usually late at night It's easy to use up that tiny window on unimportant things, so I'm trying to push only 1 big thing forwards at a time The art of focus! 😊
@Frans81 Good point. I consider small releases as the imperceptible improvements, those that need to be frequent and very small. Then there're feature releases, the one you're mentioned, those need to be treated as launches, communicated properly, etc
Every morning is a new opportunity to stay focused on your mission & vision or get derailed chasing shiny objects. Do the former. 🚀
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