The Generation Lab @Generation_Lab
We study the next generation of _________ generationlab.org Washington, DC Joined February 2016-
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American Eagle’s viral Sydney Sweeney jeans ad is alienating the very shoppers it aimed to win over, 64% of Democrats finding it “out of touch.” trib.al/8lFOt2g
A new @Generation_Lab poll of college students on the Sydney Sweeney American Eagle ad finds: • 64% of Democrats say the ad felt out of touch • 39% of Republicans felt that way axios.com/2025/08/13/ame…
New @Generation_Lab poll of college students: "how do you feel about Sydney Sweeney?" Young GOP: • 50% positively/very positively Young DEMS: • 24% positively/very positively N=1,289 2-year/4-year students (August 7-11)
New @Generation_Lab poll of college students: "how do you feel about Sydney Sweeney?" Young GOP: • 50% positively/very positively Young DEMS: • 24% positively/very positively N=1,289 2-year/4-year students (August 7-11)
we interviewed n=20,000 young Americans about American employers (ex: Apple • Walmart • Goldman Sachs • Tesla, etc...). Each company received a score on: • Name ID • Favorability • Perceived "goodness" • Perceived "evil" We hope you'll explore: cnbc.com/2025/07/03/wha…
@CNBC @Generation_Lab based on n=20,000 interviews, here are the most UNFAVORABLY-viewed employers: 1. (tie): Exxon Mobil (13%) 1. (tie): Chevron (13%) 1. (tie): Aflac (13%) 1. (tie): Meta (13%) 5. (tie): Boeing (14%) 5. (tie): Tesla (14%) 5. (tie): Allstate (14%)
based on 20,000 interviews, here are the MOST favorably viewed employers: 1. Spotify (52%) 2. NVIDIA (43%) 3(tie): Pinterest (42%) 3(tie): Chick-fil-A (42%) 5(tie): Apple (39%) 5(tie): UPS (39%) 5 (tie): Qualtrics (39%) @CNBC @Generation_Lab
What America's youngest workers want from jobs, and what they think about corporations: CNBC-Generation Lab survey cnbc.com/2025/07/03/wha…
We launched VERB AI out of @Generation_Lab for a simple reason: • Big tech is already swiping our data • Your data is valuable and you should make money from it. • So, we pay respondents at LEAST $50/month for their data. by @FastCompany fastcompany.com/91338997/gen-z…
Gen Z found an ingenious way to cash in on their endless doomscrolling trib.al/sG8KQcc
today, @axios wrote on the launch of VERB by @Generation_Lab what it is: the future of surveys. why it exists: surveys have been like asking patients to describe symptoms...VERB is an MRI machine.
today, @axios wrote on the launch of VERB by @Generation_Lab what it is: the future of surveys. why it exists: surveys have been like asking patients to describe symptoms...VERB is an MRI machine.
this morning, we're announcing VERB AI. Why: for decades, market research has been doing the same thing as George Gallup in the '50's. What: surveys are like asking a patient to describe symptoms. VERB is an MRI machine. axios.com/2025/05/20/gen…
Gen Z's new side hustle: selling data trib.al/8htDDpJ
"42% of (18-34 year-old) Trump voters are avid sports fans vs. 26% of Harris voters." from latest @axios + @Generation_Lab youth poll (n=972)
the latest @Generation_Lab + @axios youth poll: • 71% of young Americans (18-34 years-old) disapprove or strongly disapprove of work by D.O.G.E. axios.com/2025/03/06/pol…
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