GeoSpot Media @GeospotM
An Independent Trading Desk offering premium programmatic media buying services across multiple channels and ad formats. geospot.media Singapore, Singapore Joined May 2021-
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Transparency has now proven to be of utmost value to the public. Publishers need to provide clarity to the advertiser before selling the ad space. adexchanger.com/the-sell-sider…
How can the marketers replace the reliance on cookies with first-party data and do away with the biggest risk of the campaign failing in the future? adexchanger.com/content-studio…
The fact that Apple is asking for permission in its latest iOS 15 beta release, to enable its own targeted ads is a tacit acknowledgment of sorts that it wasn’t complying with GDPR in the past. adexchanger.com/mobile/with-io…
How will open internet replace the dependence on third-party cookies for targeted advertising? digiday.com/sponsored/why-…
Will change in the privacy standards be useful for Ad Tech and Digital Giants? adexchanger.com/online-adverti…
Will Probabilistic attribution be beneficial to take control of ones marketing future and reduce their dependence on cookies? adexchanger.com/data-driven-th…
Fun and ceremonious moment changes to "harder than I expected": Experiences and problems faced by media employees on their return to the workplace. digiday.com/media/harder-t…
How will the publishers be benefited by footer bidding as a tool to navigate core web vitals. adexchanger.com/the-sell-sider…
Why a 30-day or longer attribution window for on-device campaigns is useful for advertisers? adexchanger.com/data-driven-th…
New identity solutions have become vital for the publishers in order to succeed. digiday.com/sponsored/char…
Programmatic Advertising has started playing a significant role in getting the Travel and Hospitality industry back to its feet. adexchanger.com/adexchanger-ta…
Changes in privacy settings have caused a major shake-up for the programmatic ecosystem and it will continue to do so. Do we have a chance to prepare for the inevitable? thinkwithgoogle.com/future-of-mark…
Yashita @yashita_kedia
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