Map Labs @GetMapLabs

⭐️ Master the art of replying to Google Maps reviews. 💡 Every business knows reviews are essential for visibility on Google Maps and Search. But what many overlook is the power of responding to those reviews. 📈 When you engage with customers, you’re not just building…

Your GBP is so much more than a one-time setup. It’s a feature-rich marketing asset that requires ongoing attention to stand out. ' That means: 📸 Keeping photos fresh ⭐ Responding to every single review 📅 Updating holiday hours & booking links 📋 Refreshing menus & services…

Struggling to verify your business on Google? 🤔 You’re not alone. Google has shifted toward video verification, and many businesses hit roadblocks when trying to get approved. Delays, rejections, and confusion are common — but they don’t have to be. This guide breaks down the…

Most businesses chase a #1 Google ranking, but here’s the truth 👇🏼 Rankings aren’t static. They change based on your location, search history, and many other factors. Marketing companies will sell you “phantom metrics” that look great on a report… but don’t translate to real…

Most businesses struggle to measure their digital presence. Between paid search, ads, web results, and the map pack... It’s easy to get lost. The truth is: 🚨 Many businesses don’t track the real value of these channels. ‼️ Search results aren’t static; they’re dynamic and…

Ask 10 people to search for the same thing, and you will see 10 different ways they type it. Everyone searches differently. Which is why targeting a highly specific keyword (that almost no one searches for) will not grow your business. Instead, focus on results that drive…

Many companies promise #1 rankings fast, but usually for ultra-specific, low-traffic keywords like “best pasta with clam sauce NYC.” 🤷🏼‍♀️ If no one searches for it, your business won’t feel a thing. ✅ Trust performance-based guarantees, not ranking promises. Visit…

This Chicago laundromat was juggling 13+ Google Business Profiles — but didn’t have the time to fully optimize them. With the Map Labs Coaching program, they gained the tools, skills, and strategy to make it happen. The impact? 📍 +46% Direction Requests 📞 +38% Phone Calls…

Still trying to rank your website on Google? That strategy’s outdated. Google doesn’t put websites at the top of search results anymore - it displays Google Business Profiles instead. And users? They’ve changed, too. Most people are skipping Google.com and…

Many companies promise #1 rankings in record time, but often on ultra-specific, low-traffic keywords like “best pasta with clam sauce NYC.” Sounds great on paper, but if almost no one searches for it, your business won't feel a thing. The truth? These guarantees are often…

Before partnering with Map Labs, this Chicago-based laundromat wasn’t actively managing its Google Business Profiles. After enrolling in the Map Labs Coaching Program, they saw measurable growth across the channel: 📍 +46% Direction Requests 📞 +38% Phone Calls 🌐 +39%…

🚀 Just dropped: our founder Evan Oder sits down with Startup to Storefront to talk all things #MapsMarketing. 🎯 In this episode, Evan breaks down: • Why most businesses treat their GBP like a checkbox instead of a growth tool • How to turn visibility into real calls,…

Most businesses believe their website is their #1 marketing asset. But in 2025, your Google Business Profile is where real customers are making decisions. 📍 They’re discovering you, reading reviews, booking, and calling—all from your GBP. Start treating your #GBP like your…

Most businesses still think their website or social media is their most important digital marketing asset. But in 2025, your Google Business Profile (GBP) is by far your most visible and impactful landing page. More people will see—and take action on—your GBP than your…

How does Local Search actually work? There are three main ecosystems on Google: 💰 Google Ads – 20% of traffic 📍 Google Business Profiles (Maps) – 70% of traffic 💻 Websites – just 10% of all traffic If you want real-world results, focus on your Google Business Profile. It’s…

8️⃣ Local Search Myth #8: Website SEO Boosts Your GBP Rankings It’s a common assumption—but here’s the truth: Website SEO has little to no impact on how your Google Business Profile ranks. Google prioritizes signals within your Google Business Profile itself to determine…

7️⃣ Local Search Myth #7: NAP Consistency Improves Rankings Back in 2010, having a perfectly consistent Name, Address, and Phone Number (NAP) across directories did impact your local rankings. But today? Not so much. Google has evolved. It now relies heavily on first-party…

6️⃣ Local Search Myth #6: Website Traffic is the Ultimate Goal We’ve all been taught that website traffic is an essential marketing KPI. But when it comes to local search, it’s time to shift that mindset. Instead of focusing only on clicks to your website, start paying…

5️⃣ Local Search Myth #5: Keyword Stuffing in Google Posts Increases Rankings Let’s clear this up: Google Posts don’t directly boost your local rankings - no matter how many keywords you stuff in. Posts (aka Updates) are Google’s version of social content. Perfect for sharing…