The Girlfriend Index @GirlfriendIndex

Consumer trend intel from the girls who always know first. Not investment advice. thegirlfriendindex.substack.com Soho, Manhattan Joined June 2025

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The Girlfriend Index @GirlfriendIndex

4 weeks ago

$ELF ’s decision to feature Matt Rife is drawing significant backlash. For a brand whose growth has been fueled by inclusivity and cultural alignment with Gen Z, the question now is whether controversy will drive incremental attention or erode brand equity.

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The Girlfriend Index @GirlfriendIndex

a month ago

At The Girlfriend Index, we synthesize TikTok, Reddit, and off-the-map cultural signals to surface consumer trends before they show up in earnings. Most PMs and analysts can’t touch the traction we track. We brief a small group of funds each month. DM if you’d like a preview.

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The Girlfriend Index @GirlfriendIndex

a month ago

Victoria’s Secret is getting hot again. This collab with LoveShackFancy is a $VSCO long idea.

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The Girlfriend Index @GirlfriendIndex

a month ago

tiktok.com/t/ZP8kgybcc/ $VSCO

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The Girlfriend Index @GirlfriendIndex

2 months ago

If you’re still relying on your junior analyst to do store channel checks, you’re already behind. The Girlfriend Index sees it first.

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The Girlfriend Index @GirlfriendIndex

2 months ago

Ever notice the stock chart moves after the girls start wearing it? I did. Welcome to The Girlfriend Index.

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The Girlfriend Index @GirlfriendIndex

2 months ago

Attention all finance bros: tiktok.com/t/ZP8hVj9Kh/

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The Girlfriend Index @GirlfriendIndex

2 months ago

The WSJ says Etsy witches are taking over. But The Girlfriend Index clocked this three moons ago. $ETSY

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The Girlfriend Index @GirlfriendIndex

2 months ago

Real edge isn’t in numbers. It’s in knowing why every girl you know suddenly bought the same obscure product in the same week. Take a break from your charts, boys.

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The Girlfriend Index @GirlfriendIndex

2 months ago

$AS owns Salomon. Fashion girls are wearing hiking shoes. That’s all you need to know…

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The Girlfriend Index @GirlfriendIndex

2 months ago

Next retail stock to watch… tiktok.com/t/ZP8hQTwyu/

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The Girlfriend Index @GirlfriendIndex

2 months ago

Every girl I know is buying spells on Etsy. WSJ just caught up. $ETSY

The Wall Street Journal @WSJ

2 months ago

Every girl I know is buying spells on Etsy. WSJ just caught up. $ETSY

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The Girlfriend Index @GirlfriendIndex

2 months ago

e.l.f. acquiring rhode is the most powerful girl-on-girl merger of the decade hailey built the vibe. e.l.f. built the margins. together? they own your bathroom shelf. and your portfolio should reflect that $ELF #thegirlfriendindex

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The Girlfriend Index @GirlfriendIndex

2 months ago

$EL is quietly winning Gen Z. Not with brand but with shelf space. Look at Sephora. Look at Rhode. $TGT is going through a cultural rebrand via influencer Target hauls. It’s working. $CPRI has one more good collab left before it flatlines. Watch the next Coach move closely.

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The Girlfriend Index @GirlfriendIndex

2 months ago

I work harder and perform better than your best analyst. I just don’t need to sit on your trading floor to prove it. #ConsumerStocks #StockMarket #Equities #RetailStocks #Markets #TheGirlfriendIndex