Your tactics can make a difference, but your strategy—your commitment to a way of being and a story to be told and a promise to be made—can change everything.
Real change rarely comes from the front of the line. It happens from the middle or even the back. Real change happens when someone who cares steps up and takes what feels like a risk.
Most people are ostriches, heads in the sand, unable to help you anyway. Your goal isn’t to please everyone. Your goal is to please those that actually speak up, spread the word, buy new things or hire the talented.
Emotional labor is the work of doing what we don’t feel like doing. It’s about showing up with a smile when we’re wincing inside, or resisting the urge to chew someone out because you know that engaging with him will make a bigger difference.
Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to.
Find ten people. Ten people who trust you/respect you/need you/listen to you … Those ten people need what you have to sell, or want it. And if they love it, you win.
Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.
As it becomes easier to monitor informal consumer networks, the winners will be companies that figure out what’s working fastest – and do it more (and figure out what’s not working – and kill it).
When was the last time you heard about someone who stuck with a dead-end job or a dead-end relationship or a dead-end sales prospect until suddenly, one day, the person at the other end said, “Wow, I really admire your persistence; let’s change our relationship for the better”?
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