HBS Alumni @HBSAlumni

Tweeting about Harvard Business School for the 90K alumni living in 161 countries around the world. This is an official HBS account. linktr.ee/HBSalumni Boston, MA Joined March 2009

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Matt Wolf @MattMWolf

3 months ago

@HBSAlumni @sonnyg @sheelars @LuisPoggi @wetherille I’d say there is certainly value from an awareness perspective but from having been involved in two growing consumer tech companies over the past decade that have run their first, (& likely last) Super Bowl spot, it can be a challenge to justify the buy & additional resources

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HBS Alumni @HBSAlumni

3 months ago

Are #SuperBowl ads worth it? Alumni share their thoughts…

HBS Alumni @HBSAlumni

3 months ago

Are #SuperBowl ads worth it? Alumni share their thoughts…

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Madeline Darcy @madelinefdarcy

3 months ago

Back on the @HarvardHBS campus hearing from the first woman to lead a major studio. She emphasized the importance of finding one’s voice and speaking the truth - and in creating company cultures that promote this. @Harvardwood

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Abhishek Sharma @oneabhishek

3 months ago

It was great hosting and interacting with @HarvardHBS students on #WesTrek this weekend at @NexusVP Menlo Park offices. It also brought back memories of my first-ever visit to Sand Hill road when I was part of WesTrek group 10 years ago. 😊

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Lockie Andrews | NFT NYC Speaker @lockieandrews

3 months ago

@HBSAlumni The @NFL has done a terrific job in garnering interest and eyeballs, so absolutely for certain large brands that can afford it, a Super Bowl ad to target consumers makes sense. Compelling ad creative is a must since many watch the SB just to see the commercials. ;-)

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Natia Metreveli @NatiaMetreveli

3 months ago

@HBSAlumni I believe despite the hefty price tag, it is worth it as they offer massive engagement and brand visibility. Moreover, in today's digital age, these ads beyond TV, leveraging social media and online platforms to maximize their ROI.

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mark @m_francis

3 months ago

@HBSAlumni A one-off @SuperBowl ad - questionable. 🤔 A well orchestrated, omni-channel marketing campaign - which includes a #SuperBowl ad - yes, that can be well worth it for companies. 🎯💰📺

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HBS Alumni @HBSAlumni

3 months ago

@Alaa_AlMajhd @charlynling1 @MatLupien & @seangchau: As an executive education alum, you may be interested in this post from the latest Alumni Bulletin in case you missed it: tinyurl.com/3myhufax.

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HBS Alumni @HBSAlumni

3 months ago

@kirstenatdell @kristinaserafim @cyngumbert & @johnjsantos: As alumni interested in marketing, we'd love to get your take on the question we posed recently :) x.com/HBSAlumni/stat…

HBS Alumni @HBSAlumni

3 months ago

@kirstenatdell @kristinaserafim @cyngumbert & @johnjsantos: As alumni interested in marketing, we'd love to get your take on the question we posed recently :) x.com/HBSAlumni/stat…

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Devndra Chawla @devendrachawla

3 months ago

@HBSAlumni @CamachoCJavier @ReneRepko The impact it makes in that high charged and super high attention moment is diff from other moments so the connect is powerful and stays longer . If a brand can afford it, it's worth it I guess.

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HBS Alumni @HBSAlumni

3 months ago

In 2023, a 30-second Super Bowl commercial cost a record-high average of $7 million. Alumni, we want to know... Are Super Bowl ads still worth it for companies?

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HBS Alumni @HBSAlumni

3 months ago

Nagi Otgonshar (MBA 2015, @botgonshar), international secretary of the Mongolian People’s Party, on his public battle for education reform. Read more at hbs.me/TurningPointDe….

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HBS Alumni @HBSAlumni

3 months ago

Q: Are you watching the Super Bowl this weekend? If so, why?

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Priya D @priyakworld

3 months ago

@JMHBSNYC @HBSAlumni There are many of us who watch the Super Bowl just for the ads and we represent a good consumer base, so ADS are worth it! @HBSAlumni

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Sumit Kumar Singh @Sumitks

3 months ago

@HBSAlumni A lot Depends on the stage of the org and the objective of the ad spend. An early stage startup Shouldnt spend so much money before finding a product-market fit

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Jean McCormick @JeanMcCormick

3 months ago

@HBSAlumni *mean greater - greater return on initial investment due to amplification

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Jean McCormick @JeanMcCormick

3 months ago

@HBSAlumni oops meant greater - it is amplified for free by multiple platforms in a way most ads are not

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Mustafa Turker Firik @mustafafirik

3 months ago

@HBSAlumni Yes, if it’s a solid ad, sure. But half of these ads are barely mediocre.

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Official account for Harvard University. Devoted to excellence in teaching, learning, and research, and to developing leaders who make a difference globally.

Our latest video inspired by the upcoming "Leading High-Growth Ventures in an Unpredictable World." (@Zuhairah @pboruta @camillekubie & @soykang: As founders, we thought you'd be interested in this video & summit) For more information, go to tinyurl.com/LeadingSummit.